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Old 12th October 2004, 02:19 AM   #1
jeanm
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Default Google Adwords Handbook - Andrew Goodman

Andrew Goodman has published a book titled "Google Adwords Handbook: 21 Ways to Maximise Results". Has anyone purchased the handbook yet? I would be interested to know if you have, and if the handbook did in fact increase your revenue from Adsense. Thanks in advance for any responses.

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Old 12th October 2004, 04:25 AM   #2
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I assume you are referring to Adwords and not Adsense. Yes I have a copy and I highly recommend it to anyone willing to do his PPC Stuff on Google on his own. The chapters about organizing campaigns and setting budgets are worth reading.

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Old 12th October 2004, 08:54 AM   #3
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I agree. This is the 2nd edition of the book he originally published about 2 years ago. VERY detailed, but broken down into sections so you can digest a little at a time. Read a few pages and try the application Andrew describes. Then read a few more pages and test the next bit of information. It's easy to work your way through the book. This is the most complete and extensive book I've found on the topic of AdWords.

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Old 16th October 2004, 09:39 PM   #4
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Thanks guys - I shall buy it.

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