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Old 11th September 2007, 07:31 AM   #1
mktgbiz
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Default A Quick Tip Before You Advertise (in Print)

Most people who start a new business and consider advertising take advice from sales people selling advertising space in printed publications such as magazines and newspapers.

The quick tip is this. Place your contact information at the bottom of your ad. Leave the top of the advertising space for offering benefits, announcing specials, price cutbacks, etc.

When your ad is viewed and read and the party is interested believe me they will be sure to find your contact information.

Most advertising people sell advertising space by telling you, you can put your name in lights in the top of the ad. The top of the ad is to get attention os the person flipping the pages of the magazine or newspaper who usually is not carefully reading each and every ad.

This is especially true if you are a small business owner running a business card size ad in your local town paper. Make sure you use as much of the space to sell what you sell and place your contact info in the bottom area of the alotted ad space.

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Old 11th September 2007, 04:40 PM   #2
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Excellent tip! I hadn't thought about it that way before, but you can best believe I will from now on.

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Old 11th September 2007, 06:53 PM   #3
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Certainly a good tip. Also, make sure you contact details are readable especially if you are targeting an older audience.

One of the biggest complaints I hear relating to advertising from anyone over 50 is that the text is too small. If they can't read it, they can't contact you. It's amazing what one point size will do for readability.

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Old 12th September 2007, 06:43 AM   #4
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Default How To Create A Great Ad

You need to hit 2 areas in people:

1. Emotion
2. Mind

A picture (the right picture) says a thousand words. This will doubtless be the part of your ad that creates emotion from someone. Lets say you are in the business of selling homes. Now place a picture of a HAPPY COUPLE around the age group of normal buyers standing in front of a sold sign.

The person seeing the ad becomes emotionaly involved when they see someone else so happy and it moves them to desire your service.

Now you need to speak to the mind. Give them something to think about! Lets say we have this couple in front of the sign and off to the side you have the words "Homes in this area are currently selling for less than $200,000!" Now their mind is thinking about the possible deal they could get.

So rule number one is to use the right picture and rule number two is to get them to think. Of course there ALWAYS needs to be contact information and a reason to call now such as "The rates may go up in a week so let us help you now!"

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Old 25th November 2007, 09:36 AM   #5
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great thinking ... seems to be most efficient and easier tips to start a advrtising campaign.........

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Old 14th December 2007, 01:49 AM   #6
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Does that mean I shouldn't use my company name as my headline? lol

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Old 14th December 2007, 05:57 AM   #7
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Good advice ..Thanks for the post

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Old 18th December 2007, 09:25 PM   #8
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Very good advice for those who plan on spending money on advertising - know the system inside and out!

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Old 23rd April 2008, 03:23 PM   #9
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Quote:
Originally Posted by theevans716 View Post
You need to hit 2 areas in people:

1. Emotion
2. Mind

A picture (the right picture) says a thousand words. This will doubtless be the part of your ad that creates emotion from someone. Lets say you are in the business of selling homes. Now place a picture of a HAPPY COUPLE around the age group of normal buyers standing in front of a sold sign.

The person seeing the ad becomes emotionaly involved when they see someone else so happy and it moves them to desire your service.

Now you need to speak to the mind. Give them something to think about! Lets say we have this couple in front of the sign and off to the side you have the words "Homes in this area are currently selling for less than $200,000!" Now their mind is thinking about the possible deal they could get.

So rule number one is to use the right picture and rule number two is to get them to think. Of course there ALWAYS needs to be contact information and a reason to call now such as "The rates may go up in a week so let us help you now!"
Thank`s man for good ideas

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Old 10th July 2008, 06:12 PM   #10
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A few more tips.

If space is limited, try not to sell all of your services. Select one or to and drive it home.
Depending on the format your advertising in, have a great offer. You are trying to get people through the door.

Keep in mind you are trying to attract new customers. Try not to "feed the fish" as we like to call it in the busness.

A smart business person should look at the advertising expense as an investment. In my experience with business owners is they want to make all there money back when the ads hit the homes. That is not very realistic. Advertising is long term. Example: If you spend $10 advertising and you get one customer that spends $3. The expectaion is that customer will come back for service or products multiple times over the course of a few months to a year. If that is happening you are on the right track!

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