Misconception...I Am Not A Consignment Store!
How do you educate the public? People in our small community think I am a consignment store!
I am on the main street of the downtown area in our small community. My location has so many positive things about it, I don't want to move. My lease is very inexpensive and the building is nice and well cared for. My landlord even installed a new heating and air unit last year.
Unfortunately, my location is also causing me problems and I feel it is part of the reason why people think I am consignment. I am sandwiched between two charities who help the needy, the homeless, and the transient.
I operate a ladies clothing boutique. I have a cute little shop which I keep clean and uncluttered. I enjoy it so much. It is my home away from home. I would appreciate any suggestions.
Here is what I have already done:
1. I don't use clothing racks but have standards and face outs attached to the walls. Flow throughout the store is good and you can see everywhere.
2. I can't change windows or doors but I have attached awnings and colorful banners to the outside of the building.
3. I keep different hours than the charities. They close at noon. I open at 12 and stay open until 6.
4. I have a facebook page for my business. I write articles and have photo's of everything.
One thing I wish I would have done differently is choosing a name for my business. Allnue Boutique seemed to be a great play on words at the time I named it but it has been 2 years so I had better stick with it.