Originally Posted by Amandalee1234
I just opened a narcotic detection service company using trained canines.
I am the ONLY company in my city who offers these services currently.
I would like to get my business into schools, businesses, events, etc. For this I have been doing a lot of "cold calling" (which I am really not a fan of)
I am also trying to target residential/ families who may be worried that their child or loved one is using drugs.
I have thought about radio advertising but am not sure if that is effective or if there is anything else I should look into to reach residential and commercial customers.
Any advise is greatly appreciated!!
Have you already set up shop where interested locals can walk-in and see your canines in action? A live demo demonstrating what your canines can do would make people appreciate the services you offer. Distribute flyers/brochures about who you are, what your company does, services offered along with a "soft opening" where you can do a demo. You can also throw in free snacks or light lunches to get people to come.
You can also make great use of Networking
. Join a local pet owners' association for starters. It won't cost you anything, aside from a membership fee to get signed up.
You can also host educational workshops that focus on a subject(s) that adds value to your services.
Hope these help.