Originally Posted by davidbkeegan
Very informative on how to get them, now how do you keep them?
You give them something of value
. Email subscribers understand that you're going to try and sell them something, but you have to give them quality stuff they can use, too. For my own company's email list, I offer them a newsletter series just for signing up. All of the newsletters are informative, and they only mention my actual site and what I sell right at the very bottom (in a sentence or 2) - after 500 words of genuine info that they can use.