I am a believer that press releases, digg, etc., can help boost ranking (even if short term) and attract more industry-related traffic. Here's my ongoing dilemma...
One of my clients is in a very competitive industry, selling credit card machines & merchant accounts (link removed in accordance with Forum Rules
). To increase traffic, we began to focus on markets within our market via new content & press releases -and have since ranked very well on keyphrases wherein "credit card machine" is used in conjunction with "small business, craft shows, franchises, home business" etc.
BUT... his main keywords are "credit card machine" plural & singular. We do ok - usually between 6 & 9 on the first page of Google (we are number 1 for "free credit card machine") but we would definitely like to do better. I would like to promote the general terms more via press release but I am flat out of ideas. What else can you say about "credit card machines"?
Can you help me get jump started? Throw me a couple good opening lines/ideas or pointers on how to get the creative juices flowing? Maybe an incredible, edible header!
You guys are great!