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Old 10th August 2006, 04:23 PM   #1
Taylor Warden
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Default Need help with a tagline for our logo

we've booked an initial meeting with a graphic designer - but have yet to come up with a suitable tagline (have concepts for logo - but nothing for tagline yet).

- the business is simply named, as it is in a smaller community (75,000 ppl) and a lot of work comes from word of mouth and our family's reputation.

The business name is simply: Warden Financial. What we want our "image" (and therefore tagline) to convey:

- professionalism
- prosperity
- integrity
- prudence
- progressive mindset (i.e. the strategies we use are progressive)

the taglines we've identified are:
- "Redefining wealth"
- "Redefining prosperity"
- "Secure your future" or "Securing your future"
- "Ensuring peace of mind"

Any other suggestions? Or votes on the ones we already have?

Many thanks in advance!

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Old 10th August 2006, 05:54 PM   #2
Logan
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Default

Welcome to our forum.

I'm not sure on which is right, and i'm sure others will be able to provide further comments, but one that does not fit right with me is "Ensuring peace of mind". Just doesn't fit to me.

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Old 11th August 2006, 08:07 AM   #3
mktgbiz
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Default

Warden Financial - The Financial Wardens

-
The taglines you've selcted are blaaaaaaaaaah. I'm goona be frank here - hope you don't mind....

Redefining wealth - Man you better have something completely unheard of and brand spankin' new if you're going to redefine wealth.

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Old 11th August 2006, 08:18 AM   #4
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Sorry.....had to continue down here.
- "Redefining prosperity" - same as redefining wealth


- "Secure your future" or "Securing your future" -
- "Ensuring peace of mind" - These three just seem so blah, so nothingness. sorry.

It's like someone using the tagline - "Exceeding your expectations" It's just so blah because nobody really, really works at exceeding expectations they do the least amount required. And they can't think of a good tagline so they use Exceeding your expectations.

Sorry to be blunt.

The reason I brought up ........Warden Financial - The Financial Wardens is it has a ring and could possibly lead to a whole new brand as THE FINANCIAL WARDENS in town.

It creates an image in the mind of the reader doesn't it?
BAM - instant brand!

-

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Old 11th August 2006, 10:29 AM   #5
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Default Maverick says...

I was thinking along the lines of Scott's suggestion. A few ideas,

Warden Financial
"Guardians of Your Financial Future!"

Or along the lines

"Banks guard your money. Warden Financial Guards your Future!"

"While others guard you money, Warden Financial Guards Your Future"

"Warden Financial, Protectors of Your Prosperity!"

"Warden Financial - Guardians of future-wealth and Prosperity"

"Warden Financial Protects Your Financial Health, Wealth and Prosperity"

You may not like any of the above, (BE NICE NOW SCOTT - Just maybe there is a little corn in my suggestions:>) , but they can possibly be utilized as suggestion stimulants. The name Warden is GREAT for branding purposes since by its own nature it denotes security. I would play on that theme; of course within the confines of professionalism and good taste since you market is conservative.

Likes and dislikes are rather subjective. You may love something that the majority hates. I suggest doing what you're doing and survey. Once you get 2-3 you like, then ask again to determine the favorite of the majority. You've probably already thought of that.


Regards,

Maverick

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Old 11th August 2006, 02:18 PM   #6
Taylor Warden
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Maverick & Scott:

Thanks for the suggestions. Scott, you are right on. We're not in marketing, our expertise lies elsewhere. However, is "redefining wealth" really all that bad? The point we are trying to make is that people tend only to consider themselves wealthy if they look at their bank balance and see a big fat number. The problem is, there is no point in living for tomorrow if you forget to enjoy today - so we want to show peopole that yes, it is possible to enjoy life today and still be "wealthy" in the future (your retirement). As far as the other ideas being "blah" I definitly agree, but as I said, we're not in the business of marketing - to us its a necessairy evil . As far as the financial wardens - I'm not sure i like the image that brings up. True it denotes power -but its authoritarian power - not necessairly something we want to be associated with. Plus, the "in town" makes it sound folksy. True, we are from a small town (75K people), but we don't want to stay that way forever, and that slogan might be a hinderance down the road.

Maverick - I liked the suggestion of "Banks guard your money. We guard your future" but was wondering if you could think of a way to tweak it so that we aren't just focusing on the future... I'm at a loss - but since it was your idea, perhaps you'll have another thought?

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Old 11th August 2006, 03:09 PM   #7
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Default Maverick says...

I'm usually a little more creative than I am today. But Ill try.

How do you feel about:

(No time reference mentioned here)

"Banks protect your money, Warden Financial Protects Your Wealth"

"Banks Protect Your Investments while We Make Them Grow!"

Other ideas

"Your Strategic Partner for Wealth Management Now and the Future"

"Your Ongoing Strategic Partner for Wealth Management"

"Your Asset Management and wealth building Partner"

"Inflation Fighters through Better Wealth Management"

"Have Guns, Will Protect" Whoops Where did that come from? "Disreguard" that one!

Guess that's it for now. I'll try later when my braing kicks back into gear.

Regards,
Maverick

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Old 11th August 2006, 07:41 PM   #8
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This is a great discussion......in my opinion.

Let me tell you how my thought process goes. You gotta be real. I'm not saying that your not being real....I just think you're not really able to do what your slogan says you can.

In other words, when you read the slogan it's gotta have some UMPH or it's just a bunch of words.

Taylor - "Redefining Wealth" to me sounds like it's too wide open...too big...too huge....too, uh just too impossible I guess.

I really really think that if you're gonna use a slogan it's gotta be crystal clear and straight to the point. In other owrds - it's gotta have some UMPH.

I like Mav's contributions, but they're too long. At least that's my 2 cents.

See my sig. Where I have "Advertising People Love?" It's short it's sweet and it's got some UMPH.

Allright back to UMPH. Now what? 75K huh? Warden Financial? Hmmmmmm

Allright, let me get my thoughts out here.....These are what I'm thinking and am wondering if others think the same.

I don't want you messing with my money and losing it on investments. How come you know soo much about money, becuase you went to college? How much money do you have and what are you doing with yours? What you're about to recommend to me....do you do the same?

I guess what I'm getting at is can we possibly eliminate some fears and concerns of potential clients by answering these questions in your tagline? Do people think this way, or is it customary for everyone to have a financial advisor?

I'll be back in a minute.........

-

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Old 11th August 2006, 07:53 PM   #9
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I'm back but not with what I hoped.

Planning Advice Simple & Solid


I don't know....let me know what you think. The word PASS is also there in the first letter of each word.

-

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Old 11th August 2006, 08:24 PM   #10
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Default Maverick says...

Personally, I agree with Scott about short tag lines, but I couldn't come up with one today. I do feel that a great tag line can, at times be a little longer.

"Merrill Lynch is Bullish on America"
When E.F. Hutton Speaks, People Listen"

These aren't that short, but are reasonable.

Regards,
Maverick

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