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Old 3rd October 2007, 10:25 PM   #11
Sporkman
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Quote:
Originally Posted by David Wallace View Post
Since the dawn of the World Wide Web, mis-spellings in brand names are common and completely acceptable. In fact, imo it can sometimes add to the appeal of a brand.
Pre-dates the WWW even - "Dunkin Donuts", "Artic Ice", "Rite-Aid"...

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Old 4th October 2007, 11:39 AM   #12
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And in that light, they're not misspellings in nature anymore, since they are intentional. Part of the branding culture. Subconsciously, it brings a more human and mass appeal to the product don't you think so?

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Old 11th October 2007, 09:11 AM   #13
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Smile XcellenceIT vs iTelligence :))

iTelegance sounds really good, but you gave me an idea : iTelligence.
I think this one sound really cool, and can very well be applied to Apple

Wilks_eye - we've changed our name into Cratima Interactive because
it was a little hard to spell and write, so that we had a lot of
"competitors" that used "XcelleceIT" or "XcelenceIT" etc.: names
similar to XcellenceIT. They were using our image and notoriety for
customers and money.

Example: we write a press release, and people read
it (some of them prospects). They retain
the brand name XcellenceIT, but not how it
is written. If then they what to buy our services
and they see the name that sounds like ours
they may mistake us for our competitors that
coincidentally has our name (+ or -) one letter.

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Old 15th January 2009, 10:46 PM   #14
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well it's an good name ot have for an web company . But, try to look for domain names as the keywords you are targetting for the seo.

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