Most of you reading this headline will probably think Iím crazy. We all know that search engines do not crawl or index e-mail. What we forget is that you do have the option to view a copy of the e-mail you receive in a browser. Usually this is reserved for e-mails that are sent from brands to people that have registered for a newsletter, etc. This copy of the e-mail is usually just a simple HTML page that can be crawled and indexed by the search engines, and, if you play your cards right, could benefit your SEO efforts.
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