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Old 3rd October 2006, 02:28 PM   #1
sannwood
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Default Local Search - Replacing The Yellow Pages

Over at smallbiztrends Anita posted an interesting article regarding local search titled Local Search - A Key Trend For Small Businesses

If you read the post and the comments left by users, there are some great links to help you find out how to list your small business in the local directories.

Personally, I use local search capabilities quite often. It seems to be the new trend and will, most likely, be replacing printed publications like The Yellow Pages in the years to come.

Will you be missing the printed publications?

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Old 5th October 2006, 06:42 AM   #2
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Default Great idea!

This is a really great idea. In fact, makes you wonder why someone didn't think of it earlier.

Anything that helps small business owners save time and focus on the local areas where they can reap the most benefits is a no brainer!

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Old 5th October 2006, 10:06 AM   #3
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No Yellow Pages? What will the lawyers do?

I do not feel the Yellow Pages will go away any time soon. Not saying it is not a good idea to get listed in local search, but reaching for the phone book is a hard habit to break.

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Old 5th October 2006, 10:57 AM   #4
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Wink Direct links to Local Search article

UPDATE: The direct link to the article on local search that I wrote is:

http://www.smallbiztrends.com/2006/0...usinesses.html

And I agree with you, Pete. The yellow pages books are not going completely away anytime soon. As with all shifts, the printed books will be used for years to come, although their usage will likely decline with each passing year.

Meanwhile, the online versions of the yellow pages will grow bigger each year.

It's a case of the yellow pages providers cannibalizing themselves -- a good thing where the Internet is involved. Better to cannibalize your own product with a new version you replace it with, than have a competitor eat your lunch.

Anita

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Old 6th October 2006, 05:00 PM   #5
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Anita, I like your write-up. I heard the SES Local in Denver was a great success as well.

The printed yellow pages future is probably anyone's guess. Online yellow pages have entered some nice partnerships with engines like Google and Yahoo. If you do a G or Y search for a professional like an attorney, plumber, etc... to your nearest metro area, chances are you'll find YP ads or results in both paid and organic listings, and even in the local listings up top (indirectly).

Not perfect, but way ahead of what it was 2 years ago.

Paul

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Old 7th October 2006, 01:25 PM   #6
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I don't understand the idea that Google is good because it uses IP-based searching. That's a fine idea in thought, but in practice aren't many people (AOL users, cable internet users, etc.) connected to the internet some distance away from the IP location? I have a friend who lives in S. California whose IP comes from Atlanta, as I recall. IP-based searching is not his friend.

For my money, Yahoo Local beats the pants off all comers. The ability to save locations in an address book has been there for years - Google just added it a month or two ago. And with your Yahoo address book, just a couple clicks and you can map and get driving directions to and from any location in your address book. Google has yet to connect the address book with the actual map search interface.

Yahoo Local also integrates user reviews and all kinds of other UGC to enhance the overall information for searchers. And they offer better advertising programs for small businesses, too.

I don't think it's even close when you compare Yahoo Local with any other SE's local offering. Your mileage may vary.

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Old 9th October 2006, 07:35 AM   #7
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Wink

Quote:
Originally Posted by Matt McGee View Post
I don't understand the idea that Google is good because it uses IP-based searching. That's a fine idea in thought, but in practice aren't many people (AOL users, cable internet users, etc.) connected to the internet some distance away from the IP location? I have a friend who lives in S. California whose IP comes from Atlanta, as I recall. IP-based searching is not his friend.
Hi Matt, you've hit on the downside of IP-based searching. It's not perfect. But on the other hand, it does work for many, if not most, searchers.

Yahoo Local is good. The problem with it is, people have to think to look there first. It is a separate site from the search engines.

With Google, as an advertiser you can target AdWords very specifically by geographic region and know that Google will pick up the searcher's IP address and display a local ad, even if the person does not input any local search term such as a city.

All that said, I agree that Yahoo Local is shaping up nicely. In fact, at the Local Search conference I attended one of the speakers (from Hitwise, I believe) pointed out that over the summer Yahoo Local really has grown in popularity.

Best,
Anita

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