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Old 20th March 2015, 12:39 PM   #11
KRJ Interactive
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Quote:
Originally Posted by DantheMan View Post
I haven't had time to write much down, more to come later.

Initial impression from your name was it's an interactive site. I was expecting maybe a live chat, now that is immediately interactive. You can ask for contact information or give other options for channels of communication while they're on your site and get the warm and fuzzy effect at the same time. Just my very first thought.


Dan
Thanks Dan,

I feel like I have made myself pretty reachable. I have included a phone number, email, and contact form they can fill out. I am working towards receiving that first call but still nothing.

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Old 20th March 2015, 12:51 PM   #12
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You use polls, ask your visitors what they think of the idea and would they prefer to use it.

Do you use Skype or any other channels?
What makes you more "interactive" than Brand X?


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Old 20th March 2015, 01:11 PM   #13
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I love the site although I'm not a big fan of DIY sites or weebly. I think it's clean and fairly simple to navigate. I love the fact that you have chosen to go full ssl (site wide). I transitioned my own site to full SSL a while back
https://gawebdev.com and my only regret is not doing it sooner.

In regards to the SSL you have a major issue that you need to address asap. Your contact us page is delivering mixed content over SSL. (that's a very common SSL issue) and here's what you need to do to fix it:

The asset (your weebly contact form) is being called via http. Change that to be served via https and your square. That should give you the all important "green padlock" vs. the yellow or warning that's presently generated on the contact us page. Cheers!

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Old 20th March 2015, 01:24 PM   #14
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Side question--

Is "interactive" in great demand? (Not much value in having an interactive website if people don't want to interact, now, later or ever.)

Personally, I like the idea of "interactive" but always avoid such elements when I go to a website because I'm generally going there for information - "just give me the information and don't make me jump through hoops to get it!"

I use the interactivity of eBay, for example, and Amazon, but that is straightforward purchase activity that every sales site has.

What other "interactivity" is there?

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Old 20th March 2015, 01:28 PM   #15
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So, the million dollar question is how do I get these people to not only visit but contact me (I have made it this pretty easy providing an email address, phone number, and contact form.) and then buy?
That is the million dollar question, and you'll have to work on it a little more.

This may seem hokie, but play along with me and give it a try. Worth a shot.

Quote:
Originally Posted by KRJ Interactive View Post
1. Someone who has always wanted to start a business with that "idea" that always comes to mind but for some reason or another (lack of time, lack of knowledge, lack of resources, etc) don't take steps to further the idea.
Lets start off by giving this target market/audience a name. For example, we will give this imaginary person a name. John Franklin. Build out his story a little more. What are the demographics. Say a 52 year old male, married, grown kids. Has current job, or maybe just lost job? What is this person doing at the time when he chooses to interact with your website? In the den at the computer, wife is getting ready to go out for dinner tonight, has some time now but will look at more tomorrow? What's the person have going on. What is their business idea? Create an imaginary one.

Now, the above would need to be developed more. But I think you get the idea to create an imaginary person who would have a real need to use your website.

Write it out in a descriptive format. For each type of audience you want to target.

Then take those descriptions and provide them to other family, friends, coworkers. Ask them to role play and assume the role of your person profiled. Have them go to your website, and using your scenario as an example ... find out what their experiences were. What did they do, read. What were they looking for but couldn't find. What do they wish was there? What ideas do they have for your site that come to mind. Did they like the color, font, etc. Was it easy to find what they needed. Would they buy? Why or why not? What would help, next steps they wanted there?

If you do this scenario with each type of audience you want to target, and get feedback on each from various people..... you will start to move towards answering that million dollar question.

But that won't get you there, after you look at your own site. You need to do the same from an audience's perspective (not your perspective or mine) in regards to each of your competitors.

Create an excel spreadsheet, and write every variable you can think of related to your visitors purchasing at a website. Then compare your site to the competition. Price, is it available? How does it compare, etc. Don't just compare from your perspective but also from the perspective of the audience you are targeting.

With those two steps complete, you must do better than your competition in every area. Then you'll be on your way to dominating your niche market, and perhaps yes - I will say it is realistically possible ... a million dollars.

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Old 20th March 2015, 01:59 PM   #16
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Maybe I should have identified myself as the prime target I am and not as a business/website guru, sorry about that.

I suggested what would have made it "easy" for me to make initial contact. An alternative avenue to ask a question and get an immediate response, not that it's a preferred method of the majority. I meant to suggest investigating it further.

Great advice on personas and senarios Logan, I'll try to implement that myself. Thanks.


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Old 20th March 2015, 03:38 PM   #17
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Originally Posted by Daniel_GA View Post
I love the site although I'm not a big fan of DIY sites or weebly. I think it's clean and fairly simple to navigate. I love the fact that you have chosen to go full ssl (site wide). I transitioned my own site to full SSL a while back
https://gawebdev.com and my only regret is not doing it sooner.

In regards to the SSL you have a major issue that you need to address asap. Your contact us page is delivering mixed content over SSL. (that's a very common SSL issue) and here's what you need to do to fix it:

The asset (your weebly contact form) is being called via http. Change that to be served via https and your square. That should give you the all important "green padlock" vs. the yellow or warning that's presently generated on the contact us page. Cheers!
How do I go about changing that from http to https? Do you know?

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Old 20th March 2015, 03:39 PM   #18
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Quote:
Originally Posted by Logan View Post
That is the million dollar question, and you'll have to work on it a little more.

This may seem hokie, but play along with me and give it a try. Worth a shot.



Lets start off by giving this target market/audience a name. For example, we will give this imaginary person a name. John Franklin. Build out his story a little more. What are the demographics. Say a 52 year old male, married, grown kids. Has current job, or maybe just lost job? What is this person doing at the time when he chooses to interact with your website? In the den at the computer, wife is getting ready to go out for dinner tonight, has some time now but will look at more tomorrow? What's the person have going on. What is their business idea? Create an imaginary one.

Now, the above would need to be developed more. But I think you get the idea to create an imaginary person who would have a real need to use your website.

Write it out in a descriptive format. For each type of audience you want to target.

Then take those descriptions and provide them to other family, friends, coworkers. Ask them to role play and assume the role of your person profiled. Have them go to your website, and using your scenario as an example ... find out what their experiences were. What did they do, read. What were they looking for but couldn't find. What do they wish was there? What ideas do they have for your site that come to mind. Did they like the color, font, etc. Was it easy to find what they needed. Would they buy? Why or why not? What would help, next steps they wanted there?

If you do this scenario with each type of audience you want to target, and get feedback on each from various people..... you will start to move towards answering that million dollar question.

But that won't get you there, after you look at your own site. You need to do the same from an audience's perspective (not your perspective or mine) in regards to each of your competitors.

Create an excel spreadsheet, and write every variable you can think of related to your visitors purchasing at a website. Then compare your site to the competition. Price, is it available? How does it compare, etc. Don't just compare from your perspective but also from the perspective of the audience you are targeting.

With those two steps complete, you must do better than your competition in every area. Then you'll be on your way to dominating your niche market, and perhaps yes - I will say it is realistically possible ... a million dollars.
Logan, this sounds like a great way to really get to know my audience. I appreciate the indepth feedback!

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Old 20th March 2015, 03:45 PM   #19
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How do I go about changing that from http to https? Do you know?
As I said I'm not a weebly guy but I would think maybe look in your page template somewhere for that page. If it allows direct editing of the html just change the url of that contact form to reference
Code:
https:// vs. http://


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Old 20th March 2015, 04:08 PM   #20
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Glad you guys found that helpful! If you do write up some personas, please feel free to share them here. I'd be happy to be a guinea pig with one of your example scenarios.

+1 regarding https. something I need to address with this site/forum as well.

In addition to https, also make sure you are on top of your site being mobile friendly. Google is updating things Apr 23 which will have an impact if you are not. See this:

http://www.smallbusinessbrief.com/fo...ad.php?t=67817

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