While Facebook needs no introduction, I do hope that these stats will convince you of the potential of using it as a tool of business growth. If you’re trying to figure out how to do so, here are some tips:
I’m sure you’ve heard of the saying ‘content is king‘. That is only partially true and, in my honest opinion, content and community needs to co-exist.
If you want to grow your business with Facebook, you have to be constantly adding value and engagement on your page. Good content would certainly help you to do that, but good content is wasted and ineffective if you don’t have a supportive community to broadcast your content to.
Start by growing a community before you start promoting. The reason to do so is because you have to build trust within your community, and your community need to trust that you would broadcast useful content that will add value to them. People will only buy from you when they have trusted your business.
Who doesn’t LOVE freebies? I know I do! A few months ago, according to Exact Target, 36% of consumers likes a fan page to receive a freebie or a sample.
Here is a personal story:
A few weeks ago, I was searching for photoshop actions to help me improve my photoshop-ing skills. A photoshop action is ‘pre-set editing’ and one can simply click a button to have a photo edited according to the settings.
I then stumbled upon Paint the Moon website and soon discovered that they were giving away free photoshop actions for those who like their Facebook page. It didn’t take me long to go onto their page to like their page to download the freebie.
So Hope this helps guys