Full Text: http://www.searchengineguide.com/bur.../0127_sb1.html
" Often, the cost of effectively performing SEO in-house, when fully calculated, will be equal to or greater than the costs of outsourcing (due to a sizable learning curve and the necessary testing and experimentation required). "
"In many cases, companies hire shady optimization firms that use underhanded techniques to increase rankings."
"It is critical that the methodologies used at the outset are effective and timely to minimize the waiting period for results."
"Frequently, companies will make blanket statements about how SEO "doesn't work for their business", because they didnít get results from a single poorly-executed initiative."
Have any of you had trouble selling SEM to a new client because they'd been burned in the past? Or maybe you are that client who has been burned and you're trying to figure out where to go from here.
How do you deal with this type of situation? Obviously the world has a long ways to go before business owners are educated enough about SEM to understand not only its value, but how to pick a good firm. What can we do to help speed things up and get business owners there faster?