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Small Business Ideas Forum

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Old 26th January 2014, 01:59 PM   #21

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Default Cost for PPC

Originally Posted by carpetnj View Post
I really don't think that PPC is worth the cost.
I agree that PPC may not always be the way to go.

It depends a lot on how your own page is when they get there...

As well, you may want to do things like banner and solo ads - solo ads being email sent to other people's lists.

The fact of the matter is, ANY advertising CAN work, if you do it right!

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Old 29th January 2014, 08:07 AM   #22
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PPC stand for Pay Per Click, It is fit into internet marketing strategy. It is great way to get visitors for our website. PPC is pretty simple but it is costly. In PCC, you pay only when someone clicks your ad and visits your Website. It works fast to get traffic of your business. Ads may be placed on search engine or on Websites that are identified as related to your targeted keywords.

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Old 7th February 2014, 06:54 AM   #23
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Originally Posted by Taviuss View Post
I agree that PPC may not always be the way to go.

It depends a lot on how your own page is when they get there...

As well, you may want to do things like banner and solo ads - solo ads being email sent to other people's lists.

The fact of the matter is, ANY advertising CAN work, if you do it right!
Good point. Someone might be doing it all wrong. For starters, some people try to direct clickers to their homepage - which is wrong. There's no need to waste ad money trying to get people to an ambiguous homepage where it's not clear what they should do in the first place. Rather, create dedicated landing pages for different ad types. Try leading the clickers to a page they'll know how to take an action.

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Old 22nd February 2014, 06:18 AM   #24
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Thanks for this information and advice for this.

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Old 10th April 2014, 01:51 AM   #25
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Originally Posted by akelclark3 View Post
PPC stands for Pay Per Click advertising. Pay Per Click is a form of advertising in which you pay each time someone clicks on your banner or ad.

If you're familiar with Google, you've probably seen that when you receive search results there are often ads at the top (in a yellow box) and to the right of the page. Advertisers bid on particular keywords so that when someone searches for let's say "car insurance," their ad will show.

If your looking to get into PPC you can go through Google Adwords, Yahoo! Search Marketing, or Microsoft Ad Center (Bing). There are many things to consider when going the PPC route such as the competitiveness of the keywords you're bidding on. For instance, I've seen phrases such as "car insurance" with a CPC (cost per click) in the range of $60 to $70. Yes, car insurance companies pay this amount every time someone clicks on their ad. All keywords and phrases won't be this competitive but this is just an example. Your Cost Per Click can be less than a dollar in some cases so don't be too alarmed.

To answer your last question, the purpose of PPC advertising is to get your ads in front of your audience and ultimately drive traffic to your website.

It is quite impossible to explain it all to you in a single post but hopefully I have provided some perspective.
Hello Akelclark,

All the above information shared by you are really helpful to me. Can you please share any link for further details.

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Old 4th November 2014, 04:17 AM   #26

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PPC ads are more successful when they involve planning. You need to do some thorough research on your target demographic. This will help you learn what type of messaging you’ll need to use in order to get people to click through. You also need to research what keywords will be the most effective for your company. Think of a list of keywords that people will use to locate your business, products or services and write them down. Then use Google’s Keyword Tool to help you learn which of these keywords is the most successful as well as help you learn other keywords that you may have overlooked.

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Old 26th November 2014, 04:39 AM   #27

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Pay-per-click, along with cost per impression and cost per order, are used to assess the cost effectiveness and profitability of internet marketing. Pay-per-click has an advantage over cost per impression in that it tells us something about how effective the advertising was. Clicks are a way to measure attention and interest. If the main purpose of an ad is to generate a click, then pay-per-click is the preferred metric. Once a certain number of web impressions are achieved, the quality and placement of the advertisement will affect click through rates and the resulting pay-per-click.

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Old 6th December 2014, 11:02 PM   #28
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Default Pay per click (PPC)

Pay per click PPC is a way of promoting the rank of websites. With every click your website become popular and a lot many clicks can bring your website to the top of Google search. The pay rate for such jobs is lesser as compare to other jobs such as Article writing and forum postings.

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Old 26th January 2015, 03:49 PM   #29

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PPC stands for Pay per click advertising where publisher earn money on per click rate

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