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Old 6th February 2014, 10:54 AM   #1
Jen 100
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Default QR Codes A Thing Of The Past?

For a few years it seemed that QR codes were everywhere. Have you noticed a decline? Do you still use QR codes in your marketing?

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Old 6th February 2014, 11:30 AM   #2
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We never did use QR codes in our marketing to start with... and no plans to start now.

--Torka

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Old 7th February 2014, 07:24 AM   #3
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The popularity of QR codes depends on who you ask. It's a very polarising topic this. The reason they never caught on in the first place is because Android and iOS didn't build them quickly into their operating systems, and maybe because they confused consumers. However, with the launch of iOS7, the Apple Passbook app now comes with a pre-loaded QR code reader. Surely, the numbers got to change, wrong?

Whether you use them or not, you need to know the truth, and facts never lie, right? At least sometimes - before something else comes up that quells them. This link on QR adoption might be helpful: http://www.scanlife.com/blog/2013/02...nd-statistics/

You're welcome.

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Old 7th February 2014, 12:14 PM   #4
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I feel like their could be a resurgence of QR codes as a marketing tool if Google glass and other wearable tech really take off. Just looking at a QR code on a billboard or physical advertisement in NYC could be an interesting way to digitally track consumer behavior in the physical world.

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Old 12th May 2014, 03:44 PM   #5
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Default Accessibility is the key to QR code use for sellers

Any marketing innovation requires an exponential growth curve to reach its point of critical mass before it really takes off, and the use of QR codes in marketing and selling has suffered for some important reasons:
  • Because QR code scanners — decent, reliable, ads-free scanner apps — are not included in smartphone operating systems, most smartphone users don't think to download and install them, or don't even know what QR codes are for.
  • A concerted education and distribution campaign — by the smartphone manufacturers, retailers and telcos — is needed for QR code usage to grow exponentially.
  • Instances of QR codes in advertising, packaging, magazines, business cards, etc rarely display a link to a reliable, free scanner app download for viewers who don’t have scanner apps installed on their mobile devices.
  • Internet marketers, in their suicidal determination to exploit every opportunity, have flooded the scanner app market with poor quality apps that spam the user mercilessly with ads and offers, until they uninstall them in frustration. If they don’t have an alternative to install, many simply ignore QR codes in future.

The main reason for the lack of successful uptake of QR codes by mobile users?

Simple ignorance and incompetence by marketers and sellers.

Selling 101: The worst thing a seller can do to a prospective buyer is to refuse or withhold help and information.

If you fail to give mobile users the information or help that they need in order to actually USE your QR codes, you deserve to fail.

Here are a couple of examples of intelligent help given to mobile users…Worried about the limited space that could be better used to sell?

Frankly, if the viewer can't use your QR card and won't bother hand-keying a long URL on their smartphone, do you really believe you're going to win them over as buyers in that small amount of space?

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Old 7th June 2014, 12:46 AM   #6
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Default Best QR Code Scanner App?

I realised, after writing the previous post that, I didn't offer any suggestion or recommendation of a really reliable, accurate, feature-loaded, ads-free, FREE QR code scanner app for both iOS and Android platforms.

After a couple of years of testing and using various QR Code Scanner Apps, with feedback from users as well, the only App I now recommend (and use) is QR Droid (Android) and Zapper (iOS), both from the same company.

The app can be used for a host of functions, including generating QR codes, scanning them, managing QR codes and much more. It's 100% ad-free and free to download and install.

Zapper also adds extra features and functions to make online shopping easier, as well as offering powerful scan-to-login technology for subscribers, members and customers.

Learn more from these links:
http://qrdroid.com
https://zapper.com

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Old 7th June 2014, 10:08 AM   #7
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Can I vote for thing that never was?

I think I scanned a QR code once or twice. The one I can remember was a business card I picked up in a bar that had a picture of an octopus on one side and a QR code on the other side. No other info. I scanned because I was curious. I don't remember what it was but that tells me how effective the QR code was.

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Old 10th June 2014, 09:32 PM   #8
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Default How to Use QR Codes to Boost Sales via Mobile

Sorry, gang… sometimes I have so much going on that I overlook a really obvious answer!

If you're interested in promoting and marketing your business using QR codes, this handy, FREE Insight Report is a good starting point…

>>> http://localbiz.net.au/qr-ideas/ <<<
Enjoy!

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Old 11th June 2014, 09:49 PM   #9
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Default

Quote:
Originally Posted by DFWattorney View Post
Can I vote for thing that never was?

I think I scanned a QR code once or twice. The one I can remember was a business card I picked up in a bar that had a picture of an octopus on one side and a QR code on the other side. No other info. I scanned because I was curious. I don't remember what it was but that tells me how effective the QR code was.
All it tells me is that whoever issued those cards without enough user information — including links to a good, ad-free QR code scanner — was clueless about how to make them work properly.

So it's perfectly natural that you'd simply dismiss ALL QR codes on the basis of one less-than-helpful experience.

This is the problem when incompetent promoters take up new technology and mess it up. They muddy the water for everyone else, not just themselves.

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Last edited by MarketingDoctor; 12th June 2014 at 02:40 AM.
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Old 16th June 2014, 08:53 PM   #10
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I actually never used QR codes until about a month ago when I tried it out of boredom. It took way too much to actually get it going; there's no native app in a Droid that scans them. I had to download the app and install it just to try one.

It seems like it would be a cool idea, but it really doesn't seem that necessary to me. I don't see myself ever wanting to scan any QR code while I'm out and about. Also, what's the point of putting them on billboards? If I'm the only person driving, I can't be expected to scan them with one hand on the wheel. (I could, but if a cop is around, then I'm history).

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