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Old 16th April 2009, 07:54 AM   #1
David Jackson
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Exclamation How To Energize Your Mailing List

If your mailing list isn't producing the kind of results that you expect, here are are a few tips that may help energize it.

1. Make people opt-in to your list. Research has shown that when people have to opt-in to your list, they are more "qualified" prospects.

2. Provide valuable, interesting information. If the information you send your list is boring or crap, your prospects will either ignore future mailings or opt-out faster than you can say "Hussain Bolt." Neither scenario is good.

3. Don't make every mailing a sales pitch. If you make a sales pitch each time you mail to your list, they won't respect your information.

4. Keep your list motivated. Conduct reader surveys and opinion polls. Let your prospects know their opinions matter.

5. Keep your list clean. If after mailing to your list consistently for two years, drop those prospects who haven't made a purchase. If they haven't purchased anything in two years, they're probably not going to. DEMC cleaned their list recently, and their list shrunk from 135, 000 to 35,000. But here's the amazing part. Even though DEMC's list is 100,000 subscribers smaller, it's just as responsive as its ever been, according to advertisers. Dropping a bunch of deadwood won't hurt your bottom line.

6. Separate your list into two categories - customers and prospects, and mail your customers special offers to reward their patronage. If they purchased from you once, they'll purchase from you again and again. You just have to give them a reason.


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Old 19th May 2011, 02:10 PM   #2
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Great tips! In your opinion do you think that mass marketing with cold emails is a thing of the past, being taken over by text blasting, or can it still be viable to a company here in 2011?

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Old 19th May 2011, 07:19 PM   #3
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Quote:
Originally Posted by BBruin View Post
Great tips! In your opinion do you think that mass marketing with cold emails is a thing of the past, being taken over by text blasting, or can it still be viable to a company here in 2011?
Thank you for your kind words.

Sending unsolicited e-mail is called spam. Not only is it not effective, you could be accused of spamming and have your e-mail account shutdown by your ISP. I wouldn't recommend doing it.

Only e-mail people who have requested to be contacted with offers. E-mail blasts are not effective.

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Old 23rd May 2011, 01:07 PM   #4
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That is good advice for direct mail and email. Qualified leads always produce better results than unsolicited mailers so getting people to opt-in before you send them something is a good strategy.

And David is right about dropping the dead wood out of a mailing list. If all your business comes from 25% of your list, and you haven't received any response form the other 75% of your list then don't waste your money.

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