Welcome to the Small Business Ideas Forum! We are a community of over 100,000 small business folks with over 163,000 posts for you to browse. We pride ourselves on being the friendliest forum you will find and we'd love to have you as a member of our community. Please take a moment and register for a free account. If you need any help, please contact Chris Logan.

Small Business Ideas Forum

Small Business Ideas Forum

A friendly place to share small business ideas and knowledge, ask questions, find help and encourage others that are involved in the small business industry. Topics include small business marketing, generating revenue and small business computing.

Go Back   Small Business Ideas Forum > Small Business Marketing - Offline > General Offline Marketing
Register Search Today's Posts Mark Forums Read

Reply
 
Thread Tools
Old 30th March 2009, 08:20 AM   #1
Juliusanderson
Member
 

Join Date: Mar 2009
Location: UK
Posts: 18
Default Best Way Of Offline Marketing?

One of the best and most inexpensive ways to market your business locally is by word of mouth. Word spreads fast and this can be beneficial for freelancers who are trying to gain new clients and increase their popularity.Another way to get the word out regarding your freelance business in your local area is to take advantage of free local magazines/newspapers available in your vicinity.

In your views, which is the best way of offline marketing?


Last edited by Juliusanderson; 7th April 2009 at 01:04 AM.
Juliusanderson is offline   Reply With Quote
Register or log in to remove this ad.
Old 2nd April 2009, 02:16 PM   #2
timandren
Member
 

Join Date: Apr 2009
Location: Irvine, California
Posts: 37
Default

Great point Julius. Word-of-mouth is very important given a satisfied client has incentive to do so. Many people agree with the role great customer service plays here, however we know that people will speak more avidly about bad service than good service.

One important thing to remember is to give your customer the tools they need to promote for you. Give them a good story to tell, especially if you are a family-owned business.

timandren is offline   Reply With Quote
Old 2nd April 2009, 04:41 PM   #3
Logan
Administrator
 

Join Date: Jun 2004
Location: Colorado
Posts: 8,046
Default

I know it is considered a bit archaic, but I've had good success with yellow page advertising offline. Imo, a similar principle to search. People are looking for what you offer.

__________________
Search Engine Guide - Small Business Guide to Search Marketing
Small Business Brief - Small Business Ideas Forum, Articles & News
Logan is offline   Reply With Quote
Old 3rd April 2009, 07:52 PM   #4
timandren
Member
 

Join Date: Apr 2009
Location: Irvine, California
Posts: 37
Default

Yellow pages is the original Google. Go where they are looking. I know from experience with my clients that they simply don't have the numbers anymore, but it's still important for a certain demographic

timandren is offline   Reply With Quote
Old 3rd April 2009, 09:43 PM   #5
rufman
Member
 

Join Date: Mar 2009
Posts: 13
Default

Join the chamber of commerce, be involved in the commitees etc..

rufman is offline   Reply With Quote
Old 16th April 2009, 03:32 AM   #6
michael123
Member
 

Join Date: May 2008
Posts: 22
Default

Quote:
Originally Posted by rufman View Post
Join the chamber of commerce, be involved in the commitees etc..
Yes I am agree with rufman

michael123 is offline   Reply With Quote
Old 21st April 2009, 05:27 PM   #7
BarryDavis
Member
 

Join Date: Apr 2009
Posts: 6
Default Agree with them, but . . .

I agree with all of those ideas, but in today's world of advertising & marketing, you have to stand out from the crowd...who here hasn't joined the local Chamber, handed out flyers, put ads in the yellow pages? We all have...today, you need to look and think outside the box...for example, how about trying this:

We all know that the schools are hurting for money & supplies...what if you went to the local school and said that you would love to supply them with, let's say, 30,000 sheets of white paper, they can use anyway they want...the only provision is that on the bottom of each sheet, in 1" lettering you will be able to place an ad for your business...some schools might not let you do that, but most will...imagine 30,000 impressions for (around here you can have that printed for less than $300)...a good, low cost way of getting your message out that no one else is doing...you will stand out from the crowd.

I would love to share more ideas with you, if you're interested...

Barry Davis

BarryDavis is offline   Reply With Quote
Old 5th May 2009, 02:16 AM   #8
bsfweb
Member
 
bsfweb's Avatar
 

Join Date: Apr 2009
Posts: 8
Default

1. Really understand your target market. You can't carry out an effective marketing campaign until you know who you are marketing too. Only then can you design marketing strategies that reach a particular group of people. Everyone is just not interested in the same things. So your marketing efforts must be focused to be effective. Know the offline papers and magazines they read. You also want to know where the networking groups are so you can become a part of local events where you can pass out your business cards and brochures.

2. Use offline ad space wisely to get people to your website. Look for local papers in your area. These are often neglected as good ad resources. But think about the ones that have been around for a long time. If they are effective it's most likely because they support local businesses. Ask the editors for their marketing statistics and advertising reach. The ads in these local papers are usually inexpensive and can be short and simple just naming your website and providing the web address.

3. Look for larger newspapers in your area and see if you could have a story writing about your business. Getting a feature story could do much more than many other types of advertising. You can clip the story and make copies. Be sure to put the paper, date and writers name on the copies. These make great inserts to send to customers. Always mention that you have a website in the article and give the full URL.

4. Another way to get noticed by the media is to send out a press release of something you are doing that is newsworthy. Are you featuring a local artist at your restaurant, raising money for charity or doing something else? Send a press release that lets the readers know to go to your website for more information. Have a downloadable flyer at the site and capture names and emails to build a mailing list.

5. Always have a business card printed with your information. Be sure to add your email, URL and name of your website. Keep a stack on hand at all times as you never know who you might meet. Insert a business card in any mailings that you send out too.

6. Do public speaking to promote your website. Organizations and associations are always looking for speakers. The key is to speak on a topic related to your area of expertise without making it sound like an advertisement for your business. Take business cards and a flyer that promote your website along to pass out.

Hope these 6 tips help you'll :-)

BSFWEB

bsfweb is offline   Reply With Quote
Old 14th May 2009, 10:52 AM   #9
AndrewHealth
Member
 
AndrewHealth's Avatar
 

Join Date: Apr 2007
Posts: 55
Default

Do you have a vehicle? If so, you might consider getting a decal for increased exposure.

__________________
Card Caddie - Low cost and UNIQUE offline advertising.
AndrewHealth is offline   Reply With Quote
Old 3rd June 2009, 03:33 AM   #10
jarmaine
Member
 

Join Date: May 2009
Posts: 23
Default

Excellent points by bsfweb. Doing some public speaking will really help increase your visibility and presence in the community. People will see you as someone who is knowledgeable about the work you are involved in, this will also increase your company's credibility. Remember to have business cards ready to hand out to your audience, do some mingling after your talk and interact with the people. Flyers and brochures will also come in handy, or you could even add a promotion and include a tear off discount coupon to your flyer that the attendees may use when they avail of your services.

jarmaine is offline   Reply With Quote
Reply   

Bookmarks


Similar Threads
Thread Thread Starter Forum Replies Last Post
marketing plan reduced to seven sentences SoKyBiz General Small Business Issues 7 22nd March 2016 04:02 AM
SEO - The Most Effective Form Of Advertising Dale King Search Engine Optimization 33 14th May 2013 11:00 PM
Incorporating on and offline marketing Localmn General Small Business Issues 9 11th May 2011 12:40 PM
Marketing - Don't Overlook Offline for Online Linda General Offline Marketing 1 29th August 2006 02:47 PM
Marketing: Where To Place Your Offline Ads Linda General Offline Marketing 2 21st June 2006 05:29 PM



Thread Tools

Get Updates
RSS Feeds:
RSS Feed for General Offline Marketing RSS for this Category Only: General Offline Marketing

RSS Feed for Small Business Ideas Forum RSS for Entire Forum
Forum Rules


Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


Small Business Ideas Forum


 
At Your Business - Small Business Directory
Free Business Forms - Prewritten Documents
 
Search Engine Guide
Small business guide to search marketing

 
Small Business Brief
Fetching the Best Small Business Info


Free Links - Free Advertising
Free Guide - Online Directory



Advertise your business here
Contact us for more details!


Semantic Juice
Register now to access free Quick SEO service!


Rocket Lawyer
Sign up for free 7 day trial. Boost your biz!


Buy UPC Codes
Get your products listed online!




All times are GMT -5. The time now is 08:52 PM.


Powered by vBulletin® Version 3.7.3
Copyright ©2000 - 2019, Jelsoft Enterprises Ltd.
Copyright 2004 - 2018 - Privacy