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Old 30th March 2009, 08:20 AM   #1

Join Date: Mar 2009
Location: UK
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Default Best Way Of Offline Marketing?

One of the best and most inexpensive ways to market your business locally is by word of mouth. Word spreads fast and this can be beneficial for freelancers who are trying to gain new clients and increase their popularity.Another way to get the word out regarding your freelance business in your local area is to take advantage of free local magazines/newspapers available in your vicinity.

In your views, which is the best way of offline marketing?

Last edited by Juliusanderson; 7th April 2009 at 01:04 AM.
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Old 2nd April 2009, 02:16 PM   #2

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Great point Julius. Word-of-mouth is very important given a satisfied client has incentive to do so. Many people agree with the role great customer service plays here, however we know that people will speak more avidly about bad service than good service.

One important thing to remember is to give your customer the tools they need to promote for you. Give them a good story to tell, especially if you are a family-owned business.

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Old 2nd April 2009, 04:41 PM   #3

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I know it is considered a bit archaic, but I've had good success with yellow page advertising offline. Imo, a similar principle to search. People are looking for what you offer.

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Old 3rd April 2009, 07:52 PM   #4

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Yellow pages is the original Google. Go where they are looking. I know from experience with my clients that they simply don't have the numbers anymore, but it's still important for a certain demographic

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Old 3rd April 2009, 09:43 PM   #5

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Join the chamber of commerce, be involved in the commitees etc..

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Old 16th April 2009, 03:32 AM   #6

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Originally Posted by rufman View Post
Join the chamber of commerce, be involved in the commitees etc..
Yes I am agree with rufman

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Old 21st April 2009, 05:27 PM   #7

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Default Agree with them, but . . .

I agree with all of those ideas, but in today's world of advertising & marketing, you have to stand out from the crowd...who here hasn't joined the local Chamber, handed out flyers, put ads in the yellow pages? We all have...today, you need to look and think outside the box...for example, how about trying this:

We all know that the schools are hurting for money & supplies...what if you went to the local school and said that you would love to supply them with, let's say, 30,000 sheets of white paper, they can use anyway they want...the only provision is that on the bottom of each sheet, in 1" lettering you will be able to place an ad for your business...some schools might not let you do that, but most will...imagine 30,000 impressions for (around here you can have that printed for less than $300)...a good, low cost way of getting your message out that no one else is doing...you will stand out from the crowd.

I would love to share more ideas with you, if you're interested...

Barry Davis

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Old 5th May 2009, 02:16 AM   #8
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1. Really understand your target market. You can't carry out an effective marketing campaign until you know who you are marketing too. Only then can you design marketing strategies that reach a particular group of people. Everyone is just not interested in the same things. So your marketing efforts must be focused to be effective. Know the offline papers and magazines they read. You also want to know where the networking groups are so you can become a part of local events where you can pass out your business cards and brochures.

2. Use offline ad space wisely to get people to your website. Look for local papers in your area. These are often neglected as good ad resources. But think about the ones that have been around for a long time. If they are effective it's most likely because they support local businesses. Ask the editors for their marketing statistics and advertising reach. The ads in these local papers are usually inexpensive and can be short and simple just naming your website and providing the web address.

3. Look for larger newspapers in your area and see if you could have a story writing about your business. Getting a feature story could do much more than many other types of advertising. You can clip the story and make copies. Be sure to put the paper, date and writers name on the copies. These make great inserts to send to customers. Always mention that you have a website in the article and give the full URL.

4. Another way to get noticed by the media is to send out a press release of something you are doing that is newsworthy. Are you featuring a local artist at your restaurant, raising money for charity or doing something else? Send a press release that lets the readers know to go to your website for more information. Have a downloadable flyer at the site and capture names and emails to build a mailing list.

5. Always have a business card printed with your information. Be sure to add your email, URL and name of your website. Keep a stack on hand at all times as you never know who you might meet. Insert a business card in any mailings that you send out too.

6. Do public speaking to promote your website. Organizations and associations are always looking for speakers. The key is to speak on a topic related to your area of expertise without making it sound like an advertisement for your business. Take business cards and a flyer that promote your website along to pass out.

Hope these 6 tips help you'll :-)


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Old 14th May 2009, 10:52 AM   #9
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Do you have a vehicle? If so, you might consider getting a decal for increased exposure.

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Old 3rd June 2009, 03:33 AM   #10

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Excellent points by bsfweb. Doing some public speaking will really help increase your visibility and presence in the community. People will see you as someone who is knowledgeable about the work you are involved in, this will also increase your company's credibility. Remember to have business cards ready to hand out to your audience, do some mingling after your talk and interact with the people. Flyers and brochures will also come in handy, or you could even add a promotion and include a tear off discount coupon to your flyer that the attendees may use when they avail of your services.

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