Full Text: http://www.searchengineguide.com/bruemmer/004299.html
"All search engine spiders must first be able to digest your content before they can post your high-ranking results. Thatís why a technical site review is the first step in Search Engine Optimization."
"Many companies are neglecting the important back-end issues that can make their websites search-engine friendly. Sure, users visit these website and click to download white papers... But the problem with the average website is that itís not optimized to gain top rankings on the major search engines."