Originally Posted by blazerod
I know SEO is an essential part of any digital strategy, so I am thinking of hiring an in-house SEO analyst or a SEO agency. What do you think is the best thing to do? What is the benefit of hiring an agency and what is the value of having in-house SEO employees?
This is a great question.
We're biased (obviously), but we tell you how it is.
-someone who is vested in your business
-will learn or will be strong in your vertical
-can possibly do all the things necessary required for an optimal overall inbound strategy
-Possibly more expensive ($60k or more annually + benefits + costs of all the tools, etc.)
-Might get someone who doesn't know what they're doing despite being a great interviewer & you might not know what they're doing (but this could also be a problem with an agency)
-Doesn't have anyone to bounce ideas off since it's just her/him
-Experienced (ideally) & Empirically Successful
-Might have connections to different partners that can help you with your SEO
-Will have to take the hit on the tools that they are most likely using since the work is becoming very complex and requires multiple tools just to keep up (efficiently)
-you might get "sold" and be stuck; some agencies make it also VERY hard to let them go & prevent the "off switch" by taking over many things and scare you to let them go (i.e., lack of control)
-could be more expensive - many are now charging as high as $5000/mo minimums
-they might not be as vested and you might be just another client depending on where you are in their overall portfolio of clients. You'll never know if you're their biggest or smallest client, but you know being a business owner, the bigger ones matter.
There's much more to this, but I thought I'd just offer my 2 cents and keep it simple with 3 different issues each.
Good luck and if you want any more help figuring it out, I think this site has my email. Otherwise, just search "seattle organic seo" and you'll find us. Cheers.