To build an effective marketing strategies. You first, need to understand your strengths and weaknesses. You need to know what you have to offer as well as what can others benefit from your products and services. As you mentioned above, I see that you have many advantages that other competitions don't have. Those are:
1). Parking lot and wide open areas. You can use these to your advantage by creating a nice neighborly- friendly atmosphere. Use your open areas to create a nice hang out place for people to come to have fun after a hard working day and to have a place for them to socializing.
2). If there's no competition within your area. Then you shouldn't focus on competing rather you should focus on increasing level of recognitions of your brand (Image). You can create fliers with discounted coupons to draw customers into your place. You can create the flier with a computer and spend a day delivering fliers to households. It's cheap and effective. Net working is another form of inexpensive marketing technique that I highly recommended.
4). Focusing on creating fresh and healthy ingredients. You have a competitive edge over other competitions. That competitive edge is convenience.
5). You need to do a little bit of demographic researches to ensure and maximize your primary target customers. Demographic such as: population, age, income. Understand your market is the key to success.
Yours Disadvantages are:
1). Your targeted market is limited due to your location.
2). You competitions have captured the larger market shares such as: Metropolitan, city, and main streets. Where lots of people passing by everyday.
Yes, you can compete against them. Focus on your core distinctive values ( fresh, healthy ingredients, convenience, large parking lot, neighborly-friendly atmosphere and fast delivery). These will be your core distinctive values that other competitions don't have.
I hope my advice will help you in determining what's best for your business. Best of luck to you.
Last edited by SupplyNDemand; 2nd September 2007 at 09:48 PM.