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Old 10th August 2011, 12:34 PM   #11
Signature Maili
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Default Getting best result out of Direct Mailing

We usually have a few tricks to get the most result out of Direct Mail advertising.

1) We have over 1000 fonts we can use to print the address. Many have the hand written look.

2) When using bar code. It dosn't have to be next to the address. You can print the bar code at the buttom of the envelope 1/4" from the edge. Exactly where post office prints for their use.

3) Choose and clean your mailing list very carefully. Specially have the list cleaned using CASS, and NCOA software.

4) You can use a "Pre-cancelled stamp" it has the look without the cost. Postage as low as 27.3¢

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Old 6th September 2011, 05:42 PM   #12
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I agree with Dave's comment. You can't test enough with direct marketing. It is difficult with a campaign size of 1000 however you could still try a couple of things. Make sure that you carefully analyse your test results to see which streams are succesful.

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Old 8th September 2011, 09:00 PM   #13
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Check out Dan Kennedy for some killer stuff on Direct Mail campaigns.

The more you mail your list the more responses you will get, got to build the relationship. Don't just expect to send once and have people buy. It's like asking for marriage on the first date.

Make the content really interesting and relevant to them and you can charge people to sign up for your list. Then send the content out to everyone even if they didn't choose to pay (helps cover costs and your still marketing to everyone).

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Old 21st November 2011, 01:21 AM   #14
samson smith
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Quote:
Originally Posted by Signature Maili View Post
We usually have a few tricks to get the most result out of Direct Mail advertising.

1) We have over 1000 fonts we can use to print the address. Many have the hand written look.

2) When using bar code. It dosn't have to be next to the address. You can print the bar code at the buttom of the envelope 1/4" from the edge. Exactly where post office prints for their use.

3) Choose and clean your mailing list very carefully. Specially have the list cleaned using CASS, and NCOA software.

4) You can use a "Pre-cancelled stamp" it has the look without the cost. Postage as low as 27.3¢
Nice tricks!! thanks for sharing!!

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Old 21st November 2011, 03:24 AM   #15
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Keep your mail piece short & punchy, as you only have a very short time to grab the attention of your readers.

Make it clear and easy for your readers to respond, giving as many options as you can.

http://www.holborndirectmail.co.uk/1...g-mistakes.php

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Old 26th November 2011, 05:36 PM   #16
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I've seen a lot more businesses using fake "authoritative" direct mail pieces that are borderline disingenuous... such as a company selling water filters sends a letter that appears to be from a government agency asking you to schedule an appointment to check your water.

I see these more and more and they must be working.

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Old 28th November 2011, 05:58 AM   #17
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Quote:
Originally Posted by hdm View Post
Keep your mail piece short & punchy, as you only have a very short time to grab the attention of your readers.

Make it clear and easy for your readers to respond, giving as many options as you can.

http://www.holborndirectmail.co.uk/1...g-mistakes.php
I agreed!! If your mail is clean, short and also easy to understand, then these helps to increase your clients. Nice sharing!!

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Old 28th December 2011, 11:49 AM   #18
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We just had a lot of success with a direct mail campaign, it's certainly not dead yet.

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Old 3rd January 2012, 09:21 AM   #19
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Quote:
Originally Posted by BNB View Post
We just had a lot of success with a direct mail campaign, it's certainly not dead yet.
Good to read your encouraging post. Long live direct mail!

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Old 4th January 2012, 05:42 AM   #20
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Quote:
Originally Posted by BNB View Post
We just had a lot of success with a direct mail campaign, it's certainly not dead yet.
Nice post....Really, direct mail is more successful to promote your business...!!

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