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Old 27th April 2007, 01:45 PM   #1
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Arrow Word Of Mouth Marketing Tactics

Seems these days that almost everyone is acknowledging just how truly valuable word-of-mouth marketing really is. I've surfed around a bit and found some marketing tactics that may help to drum up word-of-mouth marketing for your business.

I found a helpful article titled 3 Word-of-Mouth Marketing Tactics. One of the points they mention is a truly valuable one, I believe. It's a great way to begin "spreading the word."

It touches on connecting with influencers in your industry. Many, many people are blogging nowadays. Many of these blogs are becoming very influential due to the fact that people are researching almost everything and anything on the Internet before making any moves. That's where the blogs come in.

One way to take advantage of this recent trend is to market to these individuals. Send them a free sample, or offer them a free service. Request of them - that if they liked what you had to offer - please begin blogging about it. Start "spreading the word."

Here's an excerpt from the article that relates to this:
"For example, the manufacturer of a new flavored water enhancer focused its message on how its product helped people drink the recommended amount of water for good health without extra sugar or artificial ingredients, and it sent samples to dietitians and nutritionists across the country to distribute to their patients."
There's also another good suggestion in this article regarding viral marketing:
Try adding an element of fun, mystery or excitement--with a built-in product or brand message--and WOM will surely follow.
I think these are two very useful, and doable, ideas for every small business owner to create positive word-of-mouth buzz regarding their business.

Has anyone used these tactics with success?

Staci Wood | Small Business Trends Radio | Small Business Trends
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Old 27th April 2007, 02:36 PM   #2
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I think I've read something like this topic or a different thread in a forum. True. Word-of-mouth has been an effective way to advertise or a form of advertisement. It's already proven.

Check out Zoobie's reviews on different Internet Marketing products in Zoobie.TV. Also try this site for Free Affiliate Marketing Training .
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Old 28th April 2007, 08:13 PM   #3

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Yeah. Word of mouth is the ORIGINAL form of advertising. I imagine it went down with some proto humans mulling about, and one of them spotted some food, pointed towards it, and grunted.

I also think that it's probably the most valuable form of marketing, but also the hardest to create artificially. Sure, there are viral and buzz techniques. But it can be difficult to create a general grassroots WOM effect on purpose.

I'm collecting some ideas myself. If anything catches, I'll be sure to report back.

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Old 6th June 2007, 01:41 AM   #4

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A lot of great info here. Blogging is something I am now looking into regarding the pet industry. Wish me luck. Thanks for the tips.

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Old 7th June 2007, 01:59 PM   #5
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EJMalyn, if you'd like to begin blogging - I'd like to suggest blogger.com. Give them a try - it's easy and fun!

Staci Wood | Small Business Trends Radio | Small Business Trends
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