Welcome to the Small Business Ideas Forum! We are a community of over 100,000 small business folks with over 163,000 posts for you to browse. We pride ourselves on being the friendliest forum you will find and we'd love to have you as a member of our community. Please take a moment and register for a free account. If you need any help, please contact Chris Logan.

Small Business Ideas Forum

Small Business Ideas Forum

A friendly place to share small business ideas and knowledge, ask questions, find help and encourage others that are involved in the small business industry. Topics include small business marketing, generating revenue and small business computing.

Go Back   Small Business Ideas Forum > Specialist Website Forums > Small Business Trends Forum
Register Search Today's Posts Mark Forums Read

Reply
 
Thread Tools
Old 27th April 2007, 12:45 PM   #1
sannwood
VIP Contributor
 
sannwood's Avatar
 

Join Date: Jul 2006
Posts: 164
Arrow Word Of Mouth Marketing Tactics

Seems these days that almost everyone is acknowledging just how truly valuable word-of-mouth marketing really is. I've surfed around a bit and found some marketing tactics that may help to drum up word-of-mouth marketing for your business.

I found a helpful article titled 3 Word-of-Mouth Marketing Tactics. One of the points they mention is a truly valuable one, I believe. It's a great way to begin "spreading the word."

It touches on connecting with influencers in your industry. Many, many people are blogging nowadays. Many of these blogs are becoming very influential due to the fact that people are researching almost everything and anything on the Internet before making any moves. That's where the blogs come in.

One way to take advantage of this recent trend is to market to these individuals. Send them a free sample, or offer them a free service. Request of them - that if they liked what you had to offer - please begin blogging about it. Start "spreading the word."

Here's an excerpt from the article that relates to this:
Quote:
"For example, the manufacturer of a new flavored water enhancer focused its message on how its product helped people drink the recommended amount of water for good health without extra sugar or artificial ingredients, and it sent samples to dietitians and nutritionists across the country to distribute to their patients."
There's also another good suggestion in this article regarding viral marketing:
Quote:
Try adding an element of fun, mystery or excitement--with a built-in product or brand message--and WOM will surely follow.
I think these are two very useful, and doable, ideas for every small business owner to create positive word-of-mouth buzz regarding their business.

Has anyone used these tactics with success?

__________________
Staci Wood | Small Business Trends Radio | Small Business Trends
sannwood is offline   Reply With Quote
Register or log in to remove this ad.
Old 27th April 2007, 01:36 PM   #2
zoobie
VIP Contributor
 
zoobie's Avatar
 

Join Date: Jan 2007
Location: Philippines
Posts: 1,743
Send a message via Yahoo to zoobie
Default

I think I've read something like this topic or a different thread in a forum. True. Word-of-mouth has been an effective way to advertise or a form of advertisement. It's already proven.

__________________
Check out Zoobie's reviews on different Internet Marketing products in Zoobie.TV. Also try this site for Free Affiliate Marketing Training .
zoobie is offline   Reply With Quote
Old 28th April 2007, 07:13 PM   #3
colintheriot
Member
 

Join Date: Apr 2007
Posts: 11
Default

Yeah. Word of mouth is the ORIGINAL form of advertising. I imagine it went down with some proto humans mulling about, and one of them spotted some food, pointed towards it, and grunted.

I also think that it's probably the most valuable form of marketing, but also the hardest to create artificially. Sure, there are viral and buzz techniques. But it can be difficult to create a general grassroots WOM effect on purpose.

I'm collecting some ideas myself. If anything catches, I'll be sure to report back.

colintheriot is offline   Reply With Quote
Old 6th June 2007, 12:41 AM   #4
EJMalyn
Member
 

Join Date: May 2007
Posts: 53
Default

A lot of great info here. Blogging is something I am now looking into regarding the pet industry. Wish me luck. Thanks for the tips.

EJMalyn is offline   Reply With Quote
Old 7th June 2007, 12:59 PM   #5
sannwood
VIP Contributor
 
sannwood's Avatar
 

Join Date: Jul 2006
Posts: 164
Default

EJMalyn, if you'd like to begin blogging - I'd like to suggest blogger.com. Give them a try - it's easy and fun!

__________________
Staci Wood | Small Business Trends Radio | Small Business Trends
sannwood is offline   Reply With Quote
Reply   

Bookmarks




Thread Tools

Get Updates
RSS Feeds:
RSS Feed for Small Business Trends Forum RSS for this Category Only: Small Business Trends Forum

RSS Feed for Small Business Ideas Forum RSS for Entire Forum
Forum Rules


Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


Small Business Ideas Forum


 
At Your Business - Small Business Directory
Free Business Forms - Prewritten Documents
 
Search Engine Guide
Small business guide to search marketing

 
Small Business Brief
Fetching the Best Small Business Info


Free Links - Free Advertising
Free Guide - Online Directory



Advertise your business here
Contact us for more details!


Semantic Juice
Register now to access free Quick SEO service!


Rocket Lawyer
Sign up for free 7 day trial. Boost your biz!


Buy UPC Codes
Get your products listed online!




All times are GMT -5. The time now is 09:03 PM.


Powered by vBulletin® Version 3.7.3
Copyright ©2000 - 2019, Jelsoft Enterprises Ltd.
Copyright 2004 - 2018 - Privacy