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Old 2nd October 2011, 08:29 PM   #21
torka
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Internal links are quite important for SEO.

You can't always control what anchor text your external links have - and, frankly, most of them will probably be some variation on your business name, and most of them will probably point at your home page. But you always have 100% control over the anchor of your internal links and the page they point to.

Internal links spread the "link juice" from your home page around to the other pages of your site, and help reinforce for the SE's and your human visitors what each of those internal pages are about.

One of the biggest mistakes website owners make is to overlook the power of internal links. Sure, a few "click here's" probably aren't the end of the world, but with just a little creative thinking you can have internal links featuring strong calls to action that also include important target keywords.

Using the "hover text" isn't a good alternative. Depending on how you generate the hover text, it may not be visible to the search engines. Having keywords in the target page URL won't hurt, but it also won't help nearly as much as keyword-rich anchor text. (Of course, if you use the URL as they anchor text, that could work.)

IMO, if you're serious about optimizing your site, anchor text that consists only of "click here" or "read more" represents a huge lost opportunity.

--Torka

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Old 2nd October 2011, 10:49 PM   #22
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I just went to yahoo news. I noticed on their front page there are many little news snippets with a "more..." link after the blurb. Yahoo news is not using keyword loaded text links. The http link to the whole article is filled with keywords though.
CNN news which is the top result when you type news in google uses the link "FULL STORY" for all their blurbs on the first page. Same thing the http link is loaded with key words but no keyword loaded text links.

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Old 2nd October 2011, 10:54 PM   #23
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Any specific phrases/word we can substitute for click here? I'm still learning the ins and outs.

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Old 5th October 2011, 11:20 AM   #24
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i think even when this thread was first started (2007), Google was already starting to discount cheap onsite SEO tricks like repeating keywords in links.

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Old 6th October 2011, 09:13 AM   #25
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numeric, instead of click here, put something about what they are actually clicking for, so something about your company and what you offer. and surround that with more information about it. the more relevant information you have, the better and the more likely you are to rank highly.

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Old 9th October 2011, 10:03 AM   #26
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@centralplumbing: that's actually a common issue. Big brands often don't follow best practices for SEO because they don't have to. Yahoo News stories will get traffic without any particular SEO tactics. They're big, they're well known, they have tons of links pointing to them already (and get tons more every day) and they have hundreds of millions of dollars to spend on marketing through other channels.

So, yeah, you'll probably see a lot of big name websites that don't follow a number of the SEO tactics you'll see recommended here and elsewhere.

Unless your site is a big and well known and you have the same kind of marketing budget, though, it's dangerous to use a top tier site like Yahoo News as a role model.

@Pheno, including keywords in link anchor text isn't a "cheap trick." The SEs use it as an important indicator of what the target page is about... and it still works well when it's a legitimate link on a reasonably high-quality page.

The SEs may very well discount spammy anchor text "optimization," where a site acquires hundreds or thousands of links with identical keyword-stuffed anchor text from low quality sites (spam blog comments, spam forum signature links, site-wide links on made-for-search crap sites, etc.) - but that's due to keyword stuffing and low-quality linking pages. Doesn't really matter what the anchor text is on those links; they aren't going to count for much (if anything) anyway.

@numeric, you can still use "click here" as part of the phrase if you want it as a call to action. "Click here to buy red lederhosen" (when the target phrase is "buy red lederhosen") or "How to clean lederhosen - click here" (targeting "how to clean lederhosen"), for instance. It's not going to have a significant impact on optimization and it could increase clickthroughs.

IMO, the best thing to do? Test it. Use something like Google website optimizer to test different link anchor text, see what works. We can theorize all day, but nothing will tell you better than actually testing it what works best for your audience on your website.

--Torka

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Last edited by torka; 9th October 2011 at 10:10 AM.
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Old 18th November 2011, 03:21 PM   #27
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I just googled "click here" to see what would come up. The first few results go to Adobe, and then there's a digital marketing agency named Click Here. That's pretty brilliant.

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Old 2nd December 2011, 01:25 AM   #28
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Good job guys..
really nice post sere you
one again thanks...

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Old 12th January 2012, 06:19 PM   #29
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Quote:
Originally Posted by thejenn View Post
Authored by: Jennifer Laycock

Full Text: http://www.searchengineguide.com/laycock/010026.html

A Snippet:

There is no denying the power of link text when it comes to search engine optimization. Whether it's your internal link structure, your outgoing links or your incoming links, the anchor text that gets used can have a strong impact on your search engine rankings. That's why if you are new to search engine optimization and you can fit just ONE thing on to your "linking to do" list this week, it should be banning the text "click here" from your web site.
"Click Here" is one of the most known spamming keyword worldwide.

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