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Old 7th June 2007, 01:09 PM   #1
sannwood
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Default Using Online Press Releases To Get Prospects

Over at the Small Business Trends web site, a show was recently done regarding online press releases, which are a valuable tool for exposure.

The show offered a lot of great tips and insight into using them properly. Here's one insight that the featured guest, Joe Beaulaurier, Interactive Marketing Manager for PRWeb, had to offer:

Quote:
The more links — to your press release, the better it will perform in the search engine rankings. Blogger links and links to it from your web site are beneficial. PRWeb has a feature called Press Release Trackback. This feature shows blogger links on the press release page and will advise you of the link via email so that you may follow the “buzz” surrounding your press release.
If you'd like to know more about the uses and benefits of online press releases, you can listen to the entire show for FREE by clicking here.

I've found the services of PRWeb to be extremely useful indeed. Has anyone else out there used their services? And if so, do you have any other insightful tips you might like to share with us?

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Old 8th June 2007, 08:42 AM   #2
stillwagon428
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I was well surprised when I listened to this show. I thought press releases where for only big companies. I was very pleased to hear that it is a good way for small businesses to reach a large variety of customers. I also liked hearing that it can improve your search engine visibility. I think I will be attempting a press release soon with PRWeb.

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Old 5th July 2007, 07:59 PM   #3
EJMalyn
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Will agree that listening to the PRWEB show offered great tips and insight that was easy to understand and held your attention. Press releases certainly seem to be the way to go for exposure. Thanks!

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Old 7th July 2007, 10:23 AM   #4
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Thanks for the comments! Press releases can be beneficial to businesses of any size and get the word out regarding your products, services, etc.

A $30 press release can reach as many as 35,000 people - where else are you going to get that kind of exposure? It's $30 well spent.

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