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Old 21st July 2006, 01:57 PM   #1
thejenn
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Default New Article - The 2 Most Common Mistakes When Writing With Keywords

Authored by: Karon Thackston

Full Text: http://www.searchengineguide.com/tha.../0721_kt1.html

A Snippet:

SEO copywriting has begun to get a poor reputation all due to carelessness. How so? Because too many people claim to know what they are doing. In reality, they simply shove keywords into copy without any concern for how the copy flows.

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Old 18th June 2012, 11:01 PM   #2
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I have always written an article that is good content and then made changes to incorporate key words. A trick that works sometimes is to use the key word in paragraph titles, but then only if it makes sense. For instance if the keyword is SEO optimization your could have SEO optimization: Tip 1 xxxx, SEO optimization: Tip 2 xxxx etc. However this does not work for some keywords, e.g. tips to lose weight, tip 1, which will look stupid and unnatural. I write for human beings first and then to get SEO. Tools like Traffic Travis and Market Samurai also offer good analysis tools for SEO. Sorry I don't have the links but google it and you should find it easily. I find that Google has good tips, but they will not admit that SEO cannot work if you only follow their rules. When spiders trawl the net you will inevitably have some black and grey hat methods, but the latest updates are reducing this which is great for those of us doing legitimate business and giving good content.


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Old 22nd June 2012, 10:51 AM   #3
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Default Yeah...

"....people claim to know what they are doing...."

Isn't it funny that people fall in love with their creative?

They might want others to read and provide an opinion before
they give themselves a slap on back.

Okay.

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Old 5th September 2012, 03:52 AM   #4
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My only critique is that there is no mention of including the target keywords as near to the start of the title and intro paragraph as possible for SEO.

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Old 5th September 2012, 08:19 AM   #5
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That's because it doesn't matter. The engines are way far more developed than they ever have been. Where on the page you place the terms makes no difference. They can find them anywhere.

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Old 22nd September 2012, 05:07 PM   #6
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Quote:
Originally Posted by copywriter View Post
That's because it doesn't matter. The engines are way far more developed than they ever have been. Where on the page you place the terms makes no difference. They can find them anywhere.
Interesting. I'm a beginner and am writing the content for my site and while reading Google's Beginner Guide to SEO (I know that sounds incredibly amateur) it mentioned including those keywords in the first paragraph.. Would you say that Guide is outdated and Google has adapted?

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Old 13th October 2012, 07:38 PM   #7
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I think Google recommends that type of placement because the first paragraph is usually the one that gives an overview of what is to come in the rest of the article. Therefor, when it shows up on the results page, that overview is what you see first.

I could be wrong, but it makes sense to me.

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Old 15th November 2012, 11:17 AM   #8
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As I've been taught the algorithm does calculate things based on where keywords appear in a paragraph, it's nothing to do with whether the search engine can find the keyword or not, it's to do with a mathematical equation that more important words consistently appear in certain places within sentences, paragraphs, pages, typically early on.

Classic example is page title, the tendency is to ensure the primary keyphrase/keyword is right at the start or at least immediately after the company name. Go do a search on a competitive term, I just Googled "web design", every site on the first page has "web design" within the first three words of the title and in the first ten words of the description.

If your keywords don't appear until paragraph 3 and are right at the end of the last sentence they don't appear very "key".

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Old 3rd January 2013, 11:06 AM   #9
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Well said, Karon.

I don't claim to be an SEO or copywriting specialist, but as someone who works in words, I can guarantee this:

SEO can only deliver the prospect to the page or site. SEO will not sell a product. And which would you rather have: Lots of fruitless clicks, or lots of actual sales?

The quality and value of the product--as conveyed by copy, images, testimonials, etc.--are what convince someone to make a purchase. Investing all efforts exclusively in SEO techniques has limited value at best.

I once had a client whose superior insisted the primary keyword in X copy should be "City, State, real estate." I used the trick you mention, Karon, of breaking up the keywords with punctuation in order to achieve keyword placement without turning the copy into robotic gibberish. Where necessary, I also broke up the phrase with other phrases. (Ex: "When you visit City, you'll find the finest State has to offer in upscale real estate.") In the end, I managed to pack about 3% saturation into copy that was still pleasant to read. Adding in titles, headers, etc., I more than met the rate they requested.

What do you know. My direct contact's superior approved my final copy pending his "improvements" which included shoving all those phrases back together. The result was ghastly--something no one with the patience of any human I know would spend three minutes reading.

I confess, though opportunity presented itself, I never pursued work from this client again. It was just too disappointing to see my hard work get milled that way.

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Old 3rd January 2013, 12:21 PM   #10
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Glad you found it helpful But keep in mind that achieving a certain keyword density ratio is not the goal. In fact, it is frowned upon.

I interviewed Matt Cutts about SEO copywriting strategies a little while back. He confirmed what I'd been teaching all along.

If you're still writing SEO copy the same way you were a year or two ago, you'll want to make some adjustments to ensure your clients don't start seeing their good rankings go in reverse

Thanks to Panda and Penguin, the landscape is changing and FAST!

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