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Old 24th June 2004, 10:47 AM   #1
Robert
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Default Creative Newsletter Ideas

I was taking a look at aussiebaby's site and noticed that she is has a very creative way of keeping in touch with her customers.

She has created a monthly newsletter that follows the adventures of the two characters (Colo & Mala) that are on her products.

First, I'd love to hear more about aussiebaby's newsletter from her and to find out how her newsletter is working for her.

Also, I'd love to hear from others that have come up with a creative approach to their newsletter.

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Old 25th June 2004, 04:15 PM   #2
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Default That's a great idea!

I love the idea of the creative newsletter. I have a monthly newsletter, but seems very plain to me...a few receipes and cooking tips, a message about what is happening in the business and a product giveaway raffle. I have about 700 subscribers, but none of my customers have ever come from my subscribers...

Now you've got me thinking...how do I spice it up?

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Old 26th June 2004, 08:20 PM   #3
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Lisa, do you have some samples of your newsletters at your site that we could look at to get a feel for your current format?

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Old 27th June 2004, 09:57 AM   #4
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Here is June's.

http://www.diversifiedshowcase.com/newsletter/06_04news.htm

Thank, Robert.

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Old 28th June 2004, 03:41 PM   #5
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Default

Quote:
Originally Posted by divshow
I have a monthly newsletter, but seems very plain to me...a few receipes and cooking tips, a message about what is happening in the business and a product giveaway raffle. I have about 700 subscribers, but none of my customers have ever come from my subscribers...

Now you've got me thinking...how do I spice it up?
First step, ask you current subscribers what else they would like to see in the newsletter. In the opening of the next newsletter, ask the readers to send their ideas. Perhaps have a prize for the best idea.

Look for content ideas from the email you receive from your customers. For example, do they ask gift buying questions, decorating questions, etc? If you have site search, look for what visitors are searching for.

Sign up for competitors newsletters to get ideas.

You could do brief product reviews and relevant book reviews.

Write or solicit articles. For example, I found an article about giving good business gifts:

http://management.about.com/cs/gener...sinessGift.htm

This type of article would probably go over very well with your audience.

That's a start... Anyone else have some ideas?

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Old 28th June 2004, 11:35 PM   #6
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Thanks, Robert! Those were some great ideas. My next newsletter is set to go out on July 1st (I haven't even started writing yet!!!) and I will try to put a few of those ideas into it.

I would love to hear any further ideas...bring it on!!!

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Old 7th July 2004, 12:54 PM   #7
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Lisa, one of my favorite ways to stay in touch with subscribers is via surveys. You can use Survey Monkey http://www.surveymonkey.com for free if you need 100 responses or less. If you want more, it's only $20 a month and you can canel at any time.

It's super easy to set up and you get live results each time someone completes a survey.

Karon

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Old 7th July 2004, 01:39 PM   #8
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Karon ~

I will definatly take a look. I put the idea of the "How can we make our newsletter better" in July's edition, but only had one response back and all they said was to make the margins smaller.

Maybe I'll try the survey and see if I can get some better responses that way.

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Old 13th September 2004, 10:31 PM   #9
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Lisa,
Your one response doesn't surprise me. I was the newsletter editor for a hobby group for 3 years and never got a response to that question! I do think that a poll might elicit a bigger response.
I am very interested in your statement that none of your customers have come from your newsletter. What worth do you feel it has, then? (I hope that doesn't sound rude--I am just curious as I was thinking of the newsletter idea myself--but if it doesn't bring in customers....)
Karen

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Old 14th September 2004, 12:25 AM   #10
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Karen ~

The reason why I keep my newsletter is for the small fact that I do have a click through ratio of about 30%...so even if they don't purchase from me now, Christmas is coming around soon...and...I don't know who they pass the newsletter onto. Just pure name recognition has advantages that I can't trace...Most of the time it doesn't take me long to do the newsletter...maybe a couple hours a month, so I just hope...

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