Originally Posted by iidrg
This the suggests that a comprehensive multifaceted strategy using podcasting, bloggs and other media backed up with high (take it to the bank today) value information can result in improved web statistics.
That nails it on the head for me.
My favorite approach, as a podcast "consumer", is just what George described. For example, I'll come in for the weekly podcast on Monday, check the web site a couple of times during the week for new info, and even subscribe to the newsletter as well. One site that I know of that takes this approach even has a monthly hard copy newsletter that is mailed out.
I can download and listen to a podcast at the YMCA, check the web site during the work day, browse the newsletter in afternoon, and kick back on the couch with the hard copy once a month.