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Old 22nd August 2005, 11:43 PM   #1
Anita
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Smile Is Podcasting a Flash-in-the-Pan Fad?

There's an interesting discussion going on over at the Digital IQ blog.

Steve Rucinski pointed out ZudFunck, a "podcaster" from the 1970's. He says podcasting is here to stay. Not everyone agrees.


The Urge to Podcast Predates iPods


What do you think? Is podcasting here to stay? Do you listen to podcasts?

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Old 23rd August 2005, 08:45 AM   #2
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I think most new technologies go through spurts of fad-ism and then they level off. When I first got online I forwarded joke after joke after joke to just about everybody I knew, and they did the same. Did I stop sending jokes after several years? Not completely, but I only receive and send them selectively.

Blogs are popular right now, but I think we'll soon see a mass elimination of them as people realize they are more work to maintain. Same for podcasts. Those that do them well will make them work for the long-term. Those just trying to do something new and cool will burn out.

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Old 12th November 2005, 06:38 PM   #3
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Default I agree.

If you look at everything these days there is a lot of fads. Look at the new I-POD. I recon soon there will be a new I-POD or MP3 player which is better.
Also look at mobile phones. They have bocome so modern and futuristic that soon you will need a PHD in mobile phones just to use them.
So don't stress yourself about any of these new fads.

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Old 2nd December 2005, 09:52 PM   #4
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Default Comment from a podcaster

irst, thanks for starting this thread. Iíve been wondering when someone was going to take this up. Iíve been using mp3 audio files to augment our business website since 2004, long before it became known as Podcasting. I agree, it is somewhat faddish and will eventually be integrated into the general landscape of business tool. For that matter, we have been working hard to find a business model where they fit and have gradually evolved some successful concepts. In general, so far we use them to:

1. Supplement our business magazine with a Podshow (Talk show) in standard talk show format. Our webstats suggest a direct correlation between the time we began podcasting and our site showing a significant rise in the number of daily visitors.

2. To support specialized training information where the spoken word is more useful and powerful than the written. I think those who support speakers bureaus would find podcast samples of their faculty useful.

3. Political media. We worked with a local political candidate and placed a Podcast on his camping website. The webstats demonstrated a significant rise in visits at that time with the Podcast being the most popular item. We formatted the Podcast to allow continued listening while leaving the site home window open. This we feel resulted in a 2 to 3 fold increase in page views. BTW, he won the election.

The challenge now is develop the necessary metrics and demographics to the actual value of Podcasts to potential sponsors.

It is important to note that at the same time we began podcasting we also began blogging. This the suggests that a comprehensive multifaceted strategy using podcasting, bloggs and other media backed up with high (take it to the bank today) value information can result in improved web statistics.

I look forward to your comments.


Sincerely,
George
Ebony Cactus

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Old 2nd December 2005, 10:30 PM   #5
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Quote:
Originally Posted by iidrg
This the suggests that a comprehensive multifaceted strategy using podcasting, bloggs and other media backed up with high (take it to the bank today) value information can result in improved web statistics.
That nails it on the head for me.

My favorite approach, as a podcast "consumer", is just what George described. For example, I'll come in for the weekly podcast on Monday, check the web site a couple of times during the week for new info, and even subscribe to the newsletter as well. One site that I know of that takes this approach even has a monthly hard copy newsletter that is mailed out.

I can download and listen to a podcast at the YMCA, check the web site during the work day, browse the newsletter in afternoon, and kick back on the couch with the hard copy once a month.

Great approach!

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Old 4th December 2005, 08:31 AM   #6
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Smile

I agree that the power of podcasting, blogging and other forms of media is in leveraging "multiple media." Not multi-media, but multiple types of media.

Some people like to listen to audio, some like to read blogs, some like to read lengthy articles, some like to consume content through RSS feeds, some like to subscribe to newsletters.

One method is not going to be right for every single person. As a content provider, I like to offer content in many ways so that everyone has a choice.

Best,

Anita

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