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Old 15th July 2010, 04:09 PM   #21
tradeshowdesign
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Default 3 Second Rule

I generally go by the three second rule, which says you typically only get three seconds or less to get your message across and make an impact. I also like the idea of thinking about passing by a display at 60 mph and seeing what stands out.

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Old 15th July 2010, 08:12 PM   #22
KristinHovde
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Make them want to stop: Nice inviting booth that catches attention (dress nice/neat)! Don’t just sit at your booth and watch them walk by – because they will. I couldn’t believe the people running their booths that just sat at their booths, often behind their table as people just walked by. Pull them into a conversation and get them into your booth! Of course the weather is always a topic of conversation so we probably have an advantage there. We also had live radar running and it caught their eye especially with the storm system running up the east coast and into the Northeast. We also had a 32 inch monitor with Hurricane Katrina footage and other severe weather events running.
I absolutely agree with these statements. Another visual aid to take into consideration is your trade show graphics. If done effectively, it will help increase your booth traffic no matter what size your display is. I wrote a blog explaining how to create effective trade show graphics

http://blog.smashhitdisplays.com/?p=134.

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