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Old 13th October 2009, 05:33 PM   #11
Mr-Displays
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Default waiting until the last minute

Seems like the most common mistake I see is companies that wait until the last minute to get read (i.e. get new trade show display graphics, promotional materials, etc).

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Old 20th October 2009, 08:17 AM   #12
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You have to be careful with tradeshows... if you don't have a strategy and a well-planned execution, then you can end up blowing a high percentage of your marketing budget on that booth with little results to show for it.

Remember there are other effective ways to market at a conference or expo without only focusing on the booth (or instead of a booth): set up a private meeting room for customers, schedule sales and marketing meetings with key partners, give a talk or presentation, collaborate with partners in their booths or other activities, get a marketing piece into the conference collateral, etc.

Take a look at this article for some more thoughts about the effectiveness of tradeshows as a marketing venue: http://www.software-marketing-adviso...marketing.html

Joanna

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Old 24th November 2009, 12:44 AM   #13
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So far I haven't committed a mistake during my time as an event person. However there was one time where a client decided to have a lunch break without asking someone to keep her stuff safe. She left her booth for almost two hours and after she returned her laptop is missing. Although there were securities around the area, there are really professional thieves out there.

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Old 24th November 2009, 01:05 AM   #14
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My Wife does trade shows all over the USA for a company called Active Parenting. They sell programs to like the military or prisons and anything where people are becoming new parents. She always does much better than the others that do her same job and usually gets 3 or 4 times the customers. She says the biggest mistake is not standing most of the time and not smiling at everyone.

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Old 24th November 2009, 09:48 PM   #15
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What I want to say is never spend too mcuh money on a single trade show unless it was proved a good one in the past. It is very helpful to calculate ROI before making any big investment. If you need to build a booth, please make sure to shop around for best deal.

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Old 1st December 2009, 09:34 AM   #16
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1 make sure you stand out
2 make sure people remember you 1 week after the show.

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Old 2nd December 2009, 02:45 AM   #17
expoben
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Default Tradeshow How-to

In my experience visiting and exhibiting, you need to give your customers what they are looking for.

1. Make sure your demo or product works. Don't laugh, I've seen exhibitors try to get customers when they clearly are frustrated trying to get their demo to work.
2. Make your trade show booth look professional, but don't go overboard. A custom full color pop-up display is best. You need more than the drab free drapes and don't need a multi-decker.
3. Make yourselves look sharp. As someone else wrote, don't sit their typing, texting or eating. Stand up and smile.
4. Throw away last year's displays. Custom print your banners and displays for the target event and audience. Your product and its positioning in the market is certainly different from last year and speaks differently to each particular show's audience, so design your graphics and text to your audience.
5. Be visible and colorful. The exhibit hall floor, ceiling, and free drapery is like office cubical land. Use color and graphics to grab the initial attention of exhibition visitors.

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Old 2nd December 2009, 09:52 PM   #18
Matt Nixon
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Make sure to watch your competitors at the shows you attend. A trade show display says a lot about your company and if your display is too basic or too overboard that will tell your customers either that you are not as professional as your competition or that you spend too much. A first impression says a lot and you want to make a good impression relative to your competitors. Also keep the design simple, I have seen a lot of complex designs that are very ineffective.

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Old 4th December 2009, 11:36 PM   #19
victorvera
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Quote:
Originally Posted by Matt Nixon View Post
Make sure to watch your competitors at the shows you attend. A trade show display says a lot about your company and if your display is too basic or too overboard that will tell your customers either that you are not as professional as your competition or that you spend too much. A first impression says a lot and you want to make a good impression relative to your competitors. Also keep the design simple, I have seen a lot of complex designs that are very ineffective.
Very well said Max. A company's booth in a trade show says a lot about the company. Keeping your booth design simple is safe and cost efficient. Just bring extra equipment and collateral just in case.

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Old 16th July 2010, 04:11 PM   #20
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Quote:
Originally Posted by webmaster8753 View Post
Not capturing the contact information of your prospects.
Great insight. An even bigger mistake is not following up with those that you do capture.

I see people spend so much time, energy, and money on trade shows. What a pity it is to attend a show, network, and then sit on a huge stack of business cards!

Follow up, follow up again, and follow up some more! Statistics show that 80% of sales are made on the 12th contact. So don't give up, follow up!

__________________
More info on finding a trade show booth and trade show displays.
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