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Old 13th April 2007, 10:19 AM   #1
sannwood
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Default How Word Of Mouth Spreads

Recently, on Small Biz Trends, an article titled How Word of Mouth Spreads - In Number and Pictures, was posted by Anita Campbell, Host of Small Business Trends Radio, that addressed word of mouth marketing - and it's widespread reach.

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This morning I ran across some numbers and a picture that demonstrate how truly powerful word of mouth can be for your business.

If you read blogs frequently, you have probably seen the question-and-answer posts that are spreading like a virus, called “Five Reasons I Blog.” The way it works is that you list five reasons that you blog. Then you “tag” five other bloggers, and ask them to write their five reasons for blogging on their own blogs. They in turn should tag five other bloggers. And so it spreads.
Word of mouth marketing is very important to small business and I found this article particularly interesting. What do you think?

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Old 13th April 2007, 08:22 PM   #2
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I agree...word of mouth is very important to small business owners. In fact, it is invaluable. All the marketing in the world will not bring about the results that word of mouth can.

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Old 14th April 2007, 09:03 AM   #3
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I too find word of mouth very beneficial. Lately I am finding that it is becoming a big factor in attracting my customers.

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Old 14th April 2007, 11:03 AM   #4
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Lately I have found that probably a good 50% of my business has been due to word of mouth. This definitely makes it imperative that you please your customers the first time. If they love what you offer them, they are sure to tell others, but it works the other way as well, and if they are unhappy with your services, no doubt they will tell everyone they know as well!

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Old 15th April 2007, 12:29 AM   #5
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If you are interested in things like word of mouth advertising, you might find Malcom Gladwell's The Tipping Point an interesting read. It's not a "how-to" book, but it has some interesting concepts that you might be able to apply.

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Old 16th April 2007, 12:09 PM   #6
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Yes, I agree that word of mouth has great impact. And the realization of that means that you have to go the extra mile for your customers. Even if, at times, you come across one who is just being unreasonable.

In the event that you leave a customer unsatisfied with their business experience with you, it can have a detrimental effect on your business.

One unhappy customer can change everything.

Bottom line: Do whatever it takes to ensure that your customers are happy and satisfied with the services and products that you supply!

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Old 16th April 2007, 02:12 PM   #7
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Hi Scottie, good to see you posting

Quote:
you might find Malcom Gladwell's The Tipping Point an interesting read. It's not a "how-to" book, but it has some interesting concepts that you might be able to apply.
A book called Made To Stick is another one to consider as it takes that point specifically and extends it out into practical steps/lessons learned. not so much a how to, but a best practices ... and the book gives due credit to the concept derived from the tipping point.

Regarding word of mouth specifically, I agree that one unhappy customer can change everything, but on the flipside of that same coin the impact of word of mouth business can be equally forceful. One of the biggest differences is that impact when I look at conversions. A word of mouth lead is clearly more likely to convert, simply because of the impact of that experience shared with another. I think this applies also when it comes to the negative side, and has much more of an impact when compared to other marketing tactics.

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Old 20th April 2007, 08:35 AM   #8
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One of the biggest differences is that impact when I look at conversions. A word of mouth lead is clearly more likely to convert, simply because of the impact of that experience shared with another. I think this applies also when it comes to the negative side, and has much more of an impact when compared to other marketing tactics.
This is so very true and an excellent point. I agree that they are more likely to convert based on the experience of another. It makes a potential client somehow feel a bit more secure about entering into a business relationship.

Again, excellent point - Thanks!

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Old 20th April 2007, 09:28 AM   #9
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Smile Wiki Summary of Tipping Point

I agree, Scottie, that The Tipping Point is an excellent book.

One of the things I like about the book is the way it defines and helps us understand influencers.

There are Connectors, Mavens and Salesmen. What is also interesting is the way the Tipping Point concepts apply well to sites like forums and blogs. Many people who are active in blogs and forums -- or the sites themselves -- serve as mavens or connectors.

Wiki Summaries has a good summary of the points in The Tipping Point:

http://www.wikisummaries.org/The_Tipping_Point

Anita

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Old 20th April 2007, 10:29 AM   #10
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I agree with the word of mouth marketing. If customers are satisfied with your product or service, they will surely tell others or would recommend you to their friends. It goes on and spread...

What are stated above I believe are true.

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