Originally Posted by Lucidica.IT
At a first glance, the website is not very engaging. I know people come to your website to purchase envelopes not to be entertained but looks do matter and a nicer design would make customers linger for longer which is great for seo (aka climbing the organic search ladder)!
The design is nice and neat but there's too much going on and the visitor may get confused.
I could not agree more. I think the homepage is too busy and doesn't do enough to encourage the user to find what they're looking for and start the process of turning from visitor to customer. Great advice!
I'm already doing a few split tests on the homepage using Optimizely (for instance, I'm running an A/B test where I removed the banner). Do you have any recommendations on tests to run, changes to make etc?