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Old 6th February 2013, 01:21 PM   #1
bernardo78
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Default Does An Adwords Campaign Help With SERP Ranking

My boss had me start a google adwords campaign because someone told him it helps with google rankings. So I set up an account on the cheap as he asked. We are spending very little. Something in the range of .02 cents per click with about 10 clicks per day just to see what happens.

Does anyone know if having an active adwords account really makes a difference in the way Google looks at your webpage? I assume a campaign that spends so little has no clout. Just wondering if anyone out there can shed some light on the topic.

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Old 7th February 2013, 09:13 AM   #2
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Absolutely false. Google employees have been very clear about this on many, many occasions. There is no relationship between AdWords advertising and the organic search results. This makes sense, as there would, in fact, be legal issues in many places if they did allow paid search to influence rankings in the organic results.

Unfortunately, this is another of those urban legends/conspiracy theories of SEO that just refuses to die.

What can happen is that being visible in both paid and organic search results on the same page can influence the clickthrough rate for both. Sometimes it helps -- people see the listings in both places and are more inclined to click. Sometimes it hurts -- people click on the paid listing (and cost the advertiser money) when they otherwise might have clicked on the organic link and cost the company nothing.

The only way to know if it will help, hurt or neither for your company is to test it and carefully track the results. If you use Google Analytics, you'll especially want to check the Multi-Channel Funnel reports to see how the combination of organic and AdWords is contributing to your conversions.

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Old 7th February 2013, 10:48 AM   #3
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Thanks for the detailed answer. That is good information to know. I'm glad we haven't been pouring a lot of money into the campaign yet. To see that it has brought a tiny amount of traffic in is a good sign though. It sounds like we should stick to our guns and keep producing content that will attract and keep visitors.

I'll probably let our cheap campaign continue to run just to see how those clicks interact with our site through analytics. Thanks again.

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Old 9th February 2013, 01:25 AM   #4
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Yes, I do agree with you regarding the website visitors through the paid search campaign. However you need to consider the behaviors of your targeted audience, and the their desire in your website. Providing good quality contains in your website will definitely help your website organic ranking and boost the traffic also.

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Old 11th February 2013, 10:42 PM   #5
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No it does not at all. It might help you get some business or visitors online. But it has nothing to do with rankings in SERPs.

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Old 22nd March 2013, 08:59 PM   #6
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Quote:
Originally Posted by bernardo78 View Post
My boss had me start a google adwords campaign because someone told him it helps with google rankings. So I set up an account on the cheap as he asked. We are spending very little. Something in the range of .02 cents per click with about 10 clicks per day just to see what happens.

Does anyone know if having an active adwords account really makes a difference in the way Google looks at your webpage? I assume a campaign that spends so little has no clout. Just wondering if anyone out there can shed some light on the topic.
Unless you or your boss is a specialist at pay-per-click advertising, you both are wasting your time. You will get very little out of the experience, because you have no idea of what you're really doing.

Pay-per-click advertising is like rocket science, extremely detailed, and you don't learn it in a weekend. Google tries to lure you inside by telling you that it's really simple and all you have to do is pay $5 and you can live happily ever after in Google AdWords land.

The reality of it is that you may well end up just wasting money (in some cases, LOTS of money) on advertising that will do nothing for you.

And if you listen to Google, they'll REALLY show you how to blow money quickly.

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Old 23rd March 2013, 04:16 AM   #7
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thanks for sharing your ideas about this guys. I have been going through this problem nowadays since I am new with this PPC campaign.

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Old 23rd March 2013, 09:08 AM   #8
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Originally Posted by adficientppcmgt View Post
thanks for sharing your ideas about this guys. I have been going through this problem nowadays since I am new with this PPC campaign.
For somebody who's not really experienced with ppc, the main things to be aware of are

1. You don't want to bid "broad match" unless you really know what you're doing. "Broad match" is activated when you submit keywords with no modifiers.

2. Start (and maintain) your ad positions at positions four to five until you know what keywords are working for you.

3. Ppc very much operates off the 90-10 or 93-7 rule.

4. Track conversions so you know what keywords are making sales and what keywords are wasting money.

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Old 30th March 2013, 03:33 AM   #9
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You are going in a very wrong way.Google adwords account will never help you to improve your organic search engine ranking. But if you optimize your adwords account wisely then you can get more expose for your business even though low budget.

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Old 30th March 2013, 07:57 AM   #10
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It has been my experience that it has no influence on SEO. But in the case that a consumer sees you in both places this increases your chances many times over that you will have this person on your website.

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