Yes David you are 100% right, we just did an article on the subject this month. Our research showed a 27% fraud rate. There are a lot of companies that have users everywhere that sit and click adds all day and Google has had a lot of lawsuits over this. It could possibly become the thing that really really hurts their business model. What we recommend to our clients is to use a paid placement banner as well as paid to perform ads like what linkshare provides. You only pay for the click if a sale results from that click. The article is on our website if anyone wants more information than I can type in this post.
Last edited by royhunters; 27th July 2009 at 09:10 PM.