Hello Mitchell !
We are a service business located in Tampa, FL.
It is important to our business to be on the front page of our local listings.
ESPECIALLY since Google started displaying the local listings above the web sites.
I would URGE any other service business to get listed on Google Local ASAP
Tampa is a major market, and pretty soon All MARKETS WILL BE DISPLAYING local results above web sites.
You want to be where your customers can find you.
Google Local is a great, no cost way to start.