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Old 9th December 2012, 08:45 PM   #1

Join Date: Nov 2012
Location: Sugar Land, Texas
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Default Is Is Smart To Put In A Low Bid On Google Adwords?

Is is smart to put in a low bid on Google Adwords?

10 minutes could save your business thousands of dollars.
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Old 29th March 2013, 03:19 PM   #2

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Yes! If the ad gets clicked on.

Only time will tell on this. The thing you need to do with adwords is Test, test and test.

If you are bidding low, and still getting clicks. Keep it up!
A click is a click, as long as you are getting the amount you need to be happy.

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Old 30th March 2013, 04:27 AM   #3

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Absolutely.Your main motive to bring visitors and convert them into sales.So if you are getting clicks then it's ok. But sometimes, due to low bid and high competition on keywords, you are supposed to increase your budget.

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Old 6th August 2013, 08:17 AM   #4
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Originally Posted by Ron20 View Post
Is is smart to put in a low bid on Google Adwords?
If the ad actually gets clicked on, sure. If your ads have a high quality score, then it makes sense to at least lower your max bid. I suppose test it out and see if anything happens.

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Old 7th August 2013, 05:36 AM   #5
Kevin H

Join Date: Mar 2012
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I guess it depends on the ROI you are looking at for a click.

I generally do a comparison spreadsheet for clicks and CPC, likely conversions (2% for unknown websites) - you then look at the likely value of sales against the cost.

The larger your margins, the more likely it is for you to increase your bid.

BUT, I do notice that the law of diminishing returns quickly kicks in.
In other words to get one extra sale you may need to spend 2 or 3 times as much due the 'high bids' that target the top 5 or 6 places.

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Old 10th October 2013, 12:41 AM   #6

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It will depend upon the research you have done. Some time it's effective and some time it goes in vain.

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Old 16th October 2013, 12:04 AM   #7

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Any new keyword we use we start at the lowest possible bid. From there we analyze and tweak accordingly. Google will almost always encourage you to increase your bid because their main goal is for you to spend more money. As a business owner, your main goal should be to spend the least amount that offers the best return.

Google will often tell you your bid is too low and not showing well, when it actually is. We have some keywords that we do best with showing in the 7-10 spot. Some explanations for this could be that customers who click on the lower spots know exactly what they are looking for and customer that click on higher spots are reaction clicking and shopping around.

The majority of our best ROI is when we are between the 3-4 spot for a specific keyword, but there are some specific keywords we do better with in lower positions.

To get the best returns from PPC it takes hours per week of tweaking and analyzing campaigns, but we almost always start with a low bid and increase in small increments.

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Old 16th October 2013, 06:55 AM   #8

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Initially you go in for setting low budget to the keywords in adwords. Once if you started to get clicks, start increase your budget gradually. You can also improve the quality score, this will help you in appearing your ads for the less budgets.

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Old 17th October 2013, 12:36 AM   #9
Matthew Anton
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I thought so at first, but time is money and Google does a pretty fair job at auto balancing your budget. I have it so they automatically adjust bids and so far it appears they are outperforming what I was originally intending to bid. As the CTR goes up and user experience (time on page maybe?) goes up, my CPC has gone down, which has increased our ROI for a campaign where we send traffic directly to an Amazon product (Quality scores of 7,8,9, and some 10s) been running for 2 weeks.

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Old 21st October 2013, 05:29 PM   #10

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Default Is Is Smart To Put In A Low Bid On Google Adwords?

certainly is a smart idea if your looking not to win the bid...

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