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Old 22nd October 2013, 06:18 AM   #1
Kevin H
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Join Date: Mar 2012
Posts: 35
Default What % Of Adwords Fake Clicks Does Google Catch For You?

One of the vexed questions about using PPC (in this case Adwords) is the number of "fake clicks" that you could be subject to. So I thought I'd see whether Google was really taking this as seriously as they say and if they do what level of effect Googles actions may be having.

So, for a while now I've been recording the daily 'Adwords' clicks that appear in Analytics and the number of daily 'Adwords' clicks we are being charged for.

I'm not going to publish a big stack of numbers because I never read other peoples and I doubt many would read mine - so here's the headline numbers.

Over the period.
The highest discrepancy was 11.9%
The lowest discrepancy was 3.6%
Mean was 6.54%

What does this tell us. Good question. Possibly nothing much.
How am I interpreting it? Another Good question (you're good at this ).

I'm interpreting the data in this way: that around 6.5% daily of the 'Adwords' arrivals at my site are 'bogus' whether accidental or not and that when I think about the conversion rate and keyword information I am getting in Analytics that I need to be careful to take this into account. In fact I already ensure that I am using the click information and keyword information out of Adwords and not Analytics but this re-inforces the need.

In addition it gives me at least some better feeling that Goolgle is watching for 'fake clicks' and I may not be being charged for quite as many as I feared.

Have done anything similar - what discrepancies do you see?

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