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Old 5th July 2007, 06:16 PM   #1
Dale King
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Exclamation How To Identify Your Target Audience

Many marketers have a difficult time figuring out who their target audience is. Unless you can do this successfully, your business is doomed to certain failure.

If you're having a hard time figuring out who your target audience is, the following information should help you:

Know Thy Competition. The easiest way to zero in on your target audience is to first know who your competition is. For example, if you sell computer products or services, you should subscribe to computer magazines like SmartComputer.com, PCWorld.com, and ComputerWorld.com.

Study those magazines and pay close attention to those companies selling products or services similar to yours. From there you need to determine the needs of your target audience and how you can serve them better than your competitors.

You can use this process, regardless of what you're selling. First figure out your competition, and then study the trade magazines of that particular industry.

Of course, depending on what your selling, figuring out your target audience can be a lot more involved. For example, figuring out deomgraphics, etc.

This basic information is not intended to be a "be all end all" solution.

However, it's more than enough to get you started in the right direction.

Dale King

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Old 5th July 2007, 08:44 PM   #2
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You are so right on the nose. Knowing the competition is alaways rule #1. Great tips. Thank You!

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Old 7th July 2007, 10:38 PM   #3
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Actually, I think knowing your audience is Rule #1. Yes it's important to know your competition, but frankly you can get by without any competitive analysis if you have a deep enough understanding of your target audience. On the other hand, even if you know the competition inside and out, if you don't understand the people you're trying to sell to, you're up the proverbial creek without the proverbial paddle.

IMO, this is where a lot of small businesses go wrong. They spend too much of their energy on "beating the competition" and neglect "understanding and satisfying the customer."

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Old 8th July 2007, 08:00 AM   #4
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Actually, they're equally important.

That importance is obvious, since the title of my post is, How To Identify Your Target Audience.

The fact of the matter is, many businesses DON'T have a deep understanding of their target audience to begin with, nor do they know how to develop that understanding.

The point of this post is to give businesses a fundamental method of identifying who their target audience is. In my opinion, the best way to do that is to study your competition.

Studying your competition will help you serve your own customers better by avoiding your competitors mistakes, and exploiting their weaknesses.

You can also incorporate and improve upon those things your competitors do well, into your own business.

In closing, if you don't know who your target audience is, studying your competition will help give you the necessary understanding of your target audience that is so vital to your success!

Dale King


Last edited by Dale King; 8th July 2007 at 08:27 AM.
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Old 9th July 2007, 10:37 AM   #5
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While studying your competition will definitely give you a good grounding for information about your target audience, that's where it will leave you. If you can't do something better or different than your competitors then you will simply be hidden in the pack.

Target Audience is a huge topic, with many different facets to take into account. I won't get into them all too much (because it's late) but I'll list off a few things that are as important when defining your audience.

Is you audience a broad one? – you may want to target a specific niché within it. One your competitors have neglected.

Make sure this audience is who you want to sell to. By following the competitors lead you, they dfine your audience which in turn defines your business. if you don't want to deal with this audience day in and out then you'll probably find the work tedious. Never good a business wanting to last.

It may be less about the product and more about the audience. Moving on from the last point. If you have a particular type of demography you love to do business with, then it may be worth while letting the audience pick your product by supplying a demand that your particular demography needs. You'll more than likely enjoy the work since you enjoy the people.

These are just a few things to think about.

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Old 9th July 2007, 12:18 PM   #6
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I like what you all are saying. I want to add more but you all have said what I would say. Thanks

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Old 8th February 2011, 02:57 PM   #7
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Great tips Dale. I'd also like to add, do your keyword research also. Some times you would be able to find a great small niche with low competition in your main niche. Hard to find but it's nice to find them.

I usually take keywords with about 3000 searches and no more than 20,000 competing pages. Competition like this can easily be out ranked with one simple article on ezine articles.

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Old 28th February 2011, 01:16 AM   #8
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I agree with crimson...knowing the target audience is just not enough..one must also see to it whether the target audience is broad or not otherwise no business can be successful...

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Old 6th September 2011, 01:08 AM   #9
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I think you can find targeted auidence through geographical location.

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