Past 5 years have seen revolution in the world of advertising. The rise of Google’s search advertising and Facebook’s social media advertising has taken the media and advertising industry by storm. Google, Facebook and other social media and technology companies are increasing their share of advertising dollars year after year.
What’s more, the rise of digital marketing has enabled experts to grow and expand across not only their own local area but globally, too. SMany marketing pundits are questioning whether traditional advertising avenues such as billboards and mail-in marketing hold any relevance and if they will become extinct in the near future. Before you move all of advertising dollars to digital world you should make yourself familiar with the value these traditional street marketing avenues provide.
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