Welcome to the Small Business Ideas Forum! We are a community of over 100,000 small business folks with over 163,000 posts for you to browse. We pride ourselves on being the friendliest forum you will find and we'd love to have you as a member of our community. Please take a moment and register for a free account. If you need any help, please contact Chris Logan.

Small Business Ideas Forum

Small Business Ideas Forum

A friendly place to share small business ideas and knowledge, ask questions, find help and encourage others that are involved in the small business industry. Topics include small business marketing, generating revenue and small business computing.

Go Back   Small Business Ideas Forum > General Issues > General Small Business Issues
Register Search Today's Posts Mark Forums Read

Reply
 
Thread Tools
Old 9th February 2009, 05:51 PM   #1
Geddies_Toys
Member
 

Join Date: Jan 2009
Posts: 3
Default How Do You Set Yourself Apart?

Since everyone is so helpful and so successful here I thought I would pose this question.

I know all of us have our competition, how do you set yourself apart? What is your theory/practice to intice customers to shop at your store?

Do you check in on your competitor's to see how they are improving their game? Subscribe to their newsletters so you can have a feel for how they market?

Does your competition offer free shipping and you don't, how do you sway customers to purchase from you?

I always add in extra freebies with every order, respond to emails asap (usually within 10 mins) we offer a great newsletter and with our new e-commerce site I'll have a branded blog to go along with it. We also offer exact shipping and our customers have really appreciated this. We don't have inflated shipping charges

Any other ideas or suggestions are welcome!

Tommy Geddie

Geddies_Toys is offline   Reply With Quote
Register or log in to remove this ad.
Old 9th February 2009, 08:06 PM   #2
radiogirl
VIP Contributor
 
radiogirl's Avatar
 

Join Date: Mar 2007
Location: Whitecourt Alberta
Posts: 148
Send a message via MSN to radiogirl Send a message via Yahoo to radiogirl Send a message via Skype™ to radiogirl
Default

Are you strictly online or do you have a storefront too?

I just ask because one of my clients is a toy store just getting started online, at this point she's not looking at selling online, just and using the site & email to create in-store traffic.

Absolutely, you should be on your competitors lists...just keep in mind that what they are doing might not neccesarily be working. It really depends on how marketing oriented they are and how skilful they are in testing...many businesses do things just because they've heard it works and aren't necessarily testing and improving.

__________________
Radio Girl aka Patrysha Korchinski
PK Marketing Solutions
radiogirl is offline   Reply With Quote
Old 10th February 2009, 10:01 AM   #3
Karri
Moderator
 
Karri's Avatar
 

Join Date: Jan 2006
Location: Alberta, Canada
Posts: 473

Search Engine Guide Blogger

Default

Have you considered adding a customer review feature to your online store (assuming you have an ecommerce site)? As a parent myself who shops online, I appreciate customer reviews but it would be especially refreshing to see something like this on a toy website. The trick of course is to get your customers to go back to the site post-purchase and write their review ... so you will need to create a follow up program to incent this (thru your ezine or whatever).

Cheers,
Karri

Karri is offline   Reply With Quote
Old 10th February 2009, 11:00 AM   #4
Geddies_Toys
Member
 

Join Date: Jan 2009
Posts: 3
Default

Great Ideas!

We just started our E-Commerce site and our Design team is finishing up all of the technical stuff this week and then it will go live.

Right now we called it Geddie's toys but all we are currently offering is the complete line of Breyer Model Horses. In the near future we will be expanding into other lines as well but we wanted to start the whole branding thing now and not change up our image and business name in another year or so

Tommy G

Geddies_Toys is offline   Reply With Quote
Old 11th February 2009, 01:26 AM   #5
janicepink
Member
 
janicepink's Avatar
 

Join Date: Feb 2009
Posts: 15
Default

Quote:
Originally Posted by Geddies_Toys View Post
Great Ideas!

We just started our E-Commerce site and our Design team is finishing up all of the technical stuff this week and then it will go live.

Right now we called it Geddie's toys but all we are currently offering is the complete line of Breyer Model Horses. In the near future we will be expanding into other lines as well but we wanted to start the whole branding thing now and not change up our image and business name in another year or so

Tommy G
Exactly Tommy. It's better to start gaining distinction and recognition before even starting to change your image and business name. This is definitely the smartest thing to do in your case. Good luck!

janicepink is offline   Reply With Quote
Reply   

Bookmarks




Thread Tools

Get Updates
RSS Feeds:
RSS Feed for General Small Business Issues RSS for this Category Only: General Small Business Issues

RSS Feed for Small Business Ideas Forum RSS for Entire Forum
Forum Rules


Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


Small Business Ideas Forum


 
At Your Business - Small Business Directory
Free Business Forms - Prewritten Documents
 
Search Engine Guide
Small business guide to search marketing

 
Small Business Brief
Fetching the Best Small Business Info


Free Links - Free Advertising
Free Guide - Online Directory



Advertise your business here
Contact us for more details!


Semantic Juice
Register now to access free Quick SEO service!


Rocket Lawyer
Sign up for free 7 day trial. Boost your biz!


Buy UPC Codes
Get your products listed online!




All times are GMT -5. The time now is 05:11 PM.


Powered by vBulletin® Version 3.7.3
Copyright ©2000 - 2020, Jelsoft Enterprises Ltd.
Copyright 2004 - 2018 - Privacy