How Do You Set Yourself Apart?
Since everyone is so helpful and so successful here I thought I would pose this question.
I know all of us have our competition, how do you set yourself apart? What is your theory/practice to intice customers to shop at your store?
Do you check in on your competitor's to see how they are improving their game? Subscribe to their newsletters so you can have a feel for how they market?
Does your competition offer free shipping and you don't, how do you sway customers to purchase from you?
I always add in extra freebies with every order, respond to emails asap (usually within 10 mins) we offer a great newsletter and with our new e-commerce site I'll have a branded blog to go along with it. We also offer exact shipping and our customers have really appreciated this. We don't have inflated shipping charges
Any other ideas or suggestions are welcome!