Originally Posted by CarolineMurphy
I have found video testimonial on some of my competitors website. Is Video Testimonial helpful for the site?
Well to speak the truth, they matter a lot. By all means customer/clients always want some proof before they are ready to spend some money.
Video testimonials add more trust value than a plain text content with a your client's logo or company name. Video testimonial not just adds than just trust, it adds more value to your firm by showing how interested your former/existing clients are in expressing their love/respect for your service/product.
In essence it increases not a lot more than just trust, it adds to your brand value, and enormously helps in website conversion and lead generation.
To add more today Selfie style testimonials are worth even more.