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Old 23rd March 2014, 06:36 AM   #1
Measurable
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Hello, My name is Ben Douglas and I am actually in the process of creating my business.

I have spent the last 10 years in digital marketing in one capacity or another and the one problem that I find consistent across all platforms, all industries and all size companies is MEASUREMENT of digital marketing efforts. Digital marketing tactics are now the most measurable of any marketing tactic at any time in history. While this leads to a great deal of information, it seems numerous businesses get bogged down with this "mountain" of information. Instead of pulling useful insights from the information that make the business more money, several businesses collect a lot of information about their clients and then begin to scratch their head about what to do with all of it.

That moment-the "scratch their head" point-is the one that I want to help with. Myriad businesses are sitting on a gold mine with the data they collect about their customers when marketing digitally, needing only to decipher those insights the data provides.

SO that's the business I'm building-a consultancy which:

1. Helps business owners make more money using the data they are already collecting.

2. Consults on new and better ways to collect and analyze data to make more money online

3. Provides practical, easy to use methods that everyone can understand which result in better overall digital marketing efforts.

What can be measured CAN be improved and getting the measurement right is how the improvement can be long term and significant.

I am here to hopefully learn and teach-in that order. I would love to understand the needs of small businesses for digital marketing measurement and I would also like to share whatever I might know that would be helpful to the community in their digital marketing efforts.

I am looking forward to being an active member of this community and I thank you for accepting me into it,

Thanks!

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Old 24th March 2014, 03:24 PM   #2
torka
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Welcome aboard, Ben! I'm glad you decided to join our community.

Wow! What a great introduction. I love the idea of your company. As a marketer with a degree in Accounting, I'm all about measurement and ROI.

I look forward to your contributions and participation in our discussions here.


--Torka

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Old 25th March 2014, 05:33 AM   #3
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Hi, welcome to the forum. Shared and learn from here.

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Old 25th March 2014, 10:52 AM   #4
Measurable
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Thank you Torka and Patrick!

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Old 25th March 2014, 01:47 PM   #5
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Welcome Ben. Best wishes on your new business venture.

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Old 25th March 2014, 02:45 PM   #6
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Thank you Daniel!

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