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Old 17th June 2016, 02:31 PM   #1
AngelBiz
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Join Date: May 2010
Location: Detroit, MI
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Default 3 Simple Steps For Businesses To Protect Their Brands

When many people think about trademarks, they think of those belonging to large businesses. Trademarks like Nike, McDonald’s, Coca-Cola, and Mercedes-Benz are owned by corporations that spend tens of millions just on their brands. But all businesses can and should take proactive steps to protect their brands and avoid the more expensive, nearly inevitable, alternative.

At the most basic level, a trademark refers to any word, name, symbol, or device, or any combination used to identify and distinguish your goods from those manufactured or sold by others and to indicate the source of your goods. Because their purpose is to tell consumers where a product or service comes from, trademarks are extremely valuable even to smaller businesses. They represent the hard work you put into building a good reputation.

Read more - http://www.smallbizviewpoints.com/20...-their-brands/

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Old 29th September 2016, 06:21 AM   #2
formcor
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A trademark gives you the right to exclude others from using similar marks in the marketplace that might confuse consumers. The purpose is to make sure consumers know where the goods and services with specific brand names on them are coming from.

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