is a top-tier advertising strategist and copywriter and co-founder of Hoffman-Lewis, one of the largest agencies in San Francisco.
Bob delivered a keynote speech at the Advertising Week Europe conference
in London in March 2014 which certainly pricked a lot of balloons that have been floating around for years now.
Titled “The Golden Age of Bullsh*t”,
he launched a blistering attack on the failed predictions of advertising “experts” over the past decade, with particular focus on the social media marketing of brands
It’s well worth the time to watch this video recording of his talk… as Bob says, he’s not talking as a social media critic,
but as one of its success stories
. It’s hard to fault what he says!