Originally Posted by jaugustat
I have heard something about backlinking. Could anyone explain that?
Backlinks, inbound links, or one-way-links are links that are directed towards your website with no link pointing back to the site you got the link from. The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because most search engines, especially Google, will give more credit to websites that have a high number of quality backlinks and consider those websites more relevant than others.
When search engines calculate the relevance of a site to a keyword, they consider the number of quality one-way links to that site.