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Old 11th October 2009, 05:29 AM   #21
David Jackson
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Originally Posted by pkeetch View Post
Good points in this thread.l
Thanks, Paul! You contributed some good points as well.

David Jackson

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Old 18th January 2010, 02:11 AM   #22

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i agree if you are doing the right thing numbers will always follow. we have to think and we have to make sure that it should always be informative

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Old 18th January 2010, 12:57 PM   #23

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Originally Posted by David Jackson View Post
Having an extensive sales and marketing background, I notice marketing mistakes that most people don't see or are unaware of.

For example, I can spot poor copy a mile away and I see a lot of it, both on and off the Internet.

What's copy? Copy is the words on your website and in your ads - the words used to sell your products and/or services.

Unfortunately, the first thing most marketers do when they get a website is worry about getting traffic to their site. And while traffic is important, in my opinion, they're putting the cart before the horse.

Why? Because you can have all the traffic in the world, but if your copy isn't up to par that traffic is going to go to waste. It's not going to convert into sales.

It's been my experience that successful sites generally have good to adequate copy, while sites that are struggling generally have poor copy, among other problems.

So, if you're getting traffic to your site, but it's not converting into sales, you should consider hiring a professional copywriter to evaluate and re-work your copy.

It might make all the difference in the world to your bottom line!

David Jackson
I've seen pages/websites looking like 4 years old kids wrote em and doing pretty well with sales. What you sell is also very important.

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Old 25th January 2010, 11:09 PM   #24

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traffic need to be targeted otherwise it becomes useless..targeted traffic=more conversions

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