How many business presentations do you see in a year? Unless you’re intimately connected with the world of business, write for business journals or have a vested interest in a certain industry, it’s likely that you don’t attend them. If one is happening in your area and proves to be a spectacle, you might attend one, but you’d never plan a day out to relax at a business conference.
Viewing this fact as someone who is about to throw one of these events is healthy to think about. Not only will it help you overcome some of the ‘drudgery’ associated with business presentations, but it will let you view the whole affair from the angle ‘if I was an audience member, what would I like to see? What would bring me through those doors?’
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