Thank you so much for your reply and advise. I think you are right about the home page....even my husband said it was plain but I just didnt know what to put on it. I like your slideshow suggestion
I have collaborated with a few wedding planners and even some u-brew/u-vin companies for my wine bottle labels. I offer them 'wholesale' pricing and provide them with a design portfolio to show their clients as well as order forms. I also put 'custom made by (my web addy here)' on the back of each wrapper and with large orders I slide a business card inbetween the foil covering the chocolate bar and the custom wrapper in about 1/3 of the chocolate bars. I always seem to get orders from people who have attended an event where the host had some.
I only do the personalized favours, not the event planning, although event planning is something that I have always wanted to do but my area is flooded with event planners so it can be pretty cut throat. I thought this was a pretty good 'second' choice...haha! This is a business that I run out of my home and I will also be returning to 'work' in September as I am currently on maternity leave. I am trying my hardest to have a solid foundation set so that I can still provide top notch customer service to my clients when I return to my J-O-B.
You're right about alot of this industry being word of mouth because that is actually where i get most of my business. Although, with over 400 hits to my website in 30 days and only a few orders I am definitely doing something wrong on the internet side of the business.
I am definitely going to change my home page and make a few other edits to my website. I am going to have to sit down and think about all the companies I can contact to try to collaborate with. About a month ago I spent hours and hours contacting all of the u-brew/u-vin companies in British Columbia introducing myself and my company. I sent at least a hundred emails and heard back from four and have received one fairly large order for a real estate agent which means that customer will most likely be a repeat customer.
I really, truly appreciate all of your advise and comments about my business and website.....I'm glad to hear that my site isnt as bad as I thought. I was thinking I was going to have to redo the entire site which took me forever to create. I know it is not perfect but hopefully with the advise I have received I will be able to make changes that will make a difference in my sales
I'd also like to thank Sanity Check for the time you took to check out my site and reply to my post.....I like your video idea and will think about how I can incorporate that also. I was thinking of maybe putting an introduction video on my About us page introducing myself. I know when I deal with companies online I like to see that there is a real live person there so maybe something like that will work to my advantage.
I guess I have my work cut out for me now...lol!
Thanks again so very much for all the advise....I am grateful to you both