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Old 3rd October 2010, 10:24 AM   #1
Sid Duncan
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Default Press Release SEO

Help I just had a friend tell me that press release can help SEO is that true?

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Old 4th October 2010, 04:52 AM   #2
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An SEO press release or 'search engine optimized' press release is first and foremost way to deliver news of new events taking place within your company. Yes its true that press release can help SEO because it will rank well in the search engines for your keywords and provide your website with important back links that will also help boost it's position in the search engine rankings.

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Old 4th October 2010, 12:31 PM   #3
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Press releases "can" help if your press release contains links back to your site AND it's submitted to a PR site that gets picked up by other authoritative sites.

The majority of Press Release distribution sites out there are no more effective than the thousands of crappy article submission sites.

If, however, you use reputable PR sites like PRWeb to distribute your press release AND your press releases are really newsworthy and not just an advertisement, they will get picked up by a lot of authoritative sites and republished providing you with some quality back links.

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Old 4th October 2010, 04:11 PM   #4
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Press releases are a good way to drive some traffic if your online customers happen to search and find your press release. Press releases can also provide quality back links to your site if your press release gets picked up by others. But that may only help your SEO and SEM a small bit for a short period.

You are better off learning the full scale of SEO and using that in your daily marketing, site design, offerings and business.

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Old 8th October 2010, 01:29 AM   #5
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Quote:
Originally Posted by Sid Duncan View Post
Help I just had a friend tell me that press release can help SEO is that true?
Definitely. Press releases are a valuable marketing tool to help with search engine optimization (SEO) and driving traffic to your online content. Here are some of the advantages:

More traffic to your site
Build a brand
Publicity
Gain Credibility

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Old 10th October 2010, 12:12 PM   #6
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Well-crafted and relevant press releases can help your SEO on a few levels:

1. They are often posted by the release distributor and usually rank quite well within the search engines (as they often provide updated, relevant content).

2. Most sites that picks up your press release will include the relevant link that has been built into a properly constructed press release.

3. Many sites will take the core of the press-release and rewrite it (in their own words) which provides unique content, most often with a link to your site.

And, of course, there's the added benefit of awareness and direct traffic that can be driven by a well-written, unique, relevant press release.

Paul

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Old 11th October 2010, 02:00 PM   #7
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Are they any resources or businesses that can help construct an effective press release?

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Old 11th October 2010, 03:14 PM   #8
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Are they any resources or businesses that can help construct an effective press release?
Sure there are tons of companies willing to take your money to write 3-4 paragraphs of text for you. But it's rare that you need them.

Most press releases are 3-5 paragraphs of newsworthy text. At then end you usually have an additional "boilerplate" section entitled "About <insert your company name" where you give a brief summary of what your compny does and the types of products or services they provide.

Avoid using your URL as the anchor text for your links you embed in the PR. Find keyword phrases in the PR that your site is trying to rank for (or better yet, write the PR so that it DOES contain certain keyword phrases you're trying to rank for) and hyperlink the phrases pointing the links to the appropriate page on your site that targets that phrase.

Each Press Release Distribution site has different rules about how many links you can have, whether you can use link text, and where they can appear (body or boiler plate). But if you go with the paid ones like PRWeb (which I highly recommend) you can usually have a few in the body of the PR and a few more in the boilerplate section.

Just make sure that what you're putting out in a press release is newsworth. Don't write an article and try to pass it off as a press release. Give them news about some new product your company has developed and is in beta... then going live... then maybe report on sales numbers if they are good... (that's 3 different press releases there). Issue releases when you sign big deals. You can release one and your client can release one. When both of you release PRs, it's traditional to have 2 boilerplate sections: "About <insert company issuing the PR>" and "About <insert other company>".

Hope that helps.

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Old 13th October 2010, 06:32 AM   #9
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Question What About Free PR Submission?

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Originally Posted by Social-Media View Post
Sure there are tons of companies willing to take your money to write 3-4 paragraphs of text for you. But it's rare that you need them.

Most press releases are 3-5 paragraphs of newsworthy text. At then end you usually have an additional "boilerplate" section entitled "About <insert your company name" where you give a brief summary of what your compny does and the types of products or services they provide.

Avoid using your URL as the anchor text for your links you embed in the PR. Find keyword phrases in the PR that your site is trying to rank for (or better yet, write the PR so that it DOES contain certain keyword phrases you're trying to rank for) and hyperlink the phrases pointing the links to the appropriate page on your site that targets that phrase.

Each Press Release Distribution site has different rules about how many links you can have, whether you can use link text, and where they can appear (body or boiler plate). But if you go with the paid ones like PRWeb (which I highly recommend) you can usually have a few in the body of the PR and a few more in the boilerplate section.

Just make sure that what you're putting out in a press release is newsworth. Don't write an article and try to pass it off as a press release. Give them news about some new product your company has developed and is in beta... then going live... then maybe report on sales numbers if they are good... (that's 3 different press releases there). Issue releases when you sign big deals. You can release one and your client can release one. When both of you release PRs, it's traditional to have 2 boilerplate sections: "About <insert company issuing the PR>" and "About <insert other company>".

Hope that helps.
Instead of going for the paid PR option what if I prefer for free PR submission using a well written PR text from content writer? (Following all the rules that you mentioned above to create useful PR text)

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Old 13th October 2010, 08:48 AM   #10
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A well written press release could also encourage people to link to you so it has many benefits

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